The Cincinnati Enquirer Expands Coverage and Grows Online Video Presence with Avid Media Publishing Solutions


Tewksbury, Mass, 2008-01-08 Avid Technology, Inc. (NASDAQ: AVID) today announced that The Cincinnati Enquirer – a Gannett Company-owned newspaper with print, online and rich-media content – is aiming to double its video content production to more than 150 video segments per month with an Avid® digital video production environment. In an effort to expand the channels through which its readers consume news and to stay competitive in the changing world of content distribution, The Enquirer is working with Avid to create a streamlined and more collaborative process for publishing video content on the Web. The newspaper currently has a team of 40 video producers and online editors trained to generate news stories with video elements – up from eight this time last year.

Video producers at The Enquirer come from all walks of journalistic life – reporters, photographers, and editors. As the traditional newspaper business evolves to include more interactive and video content, these individual contributors have to assume new responsibilities – and they need a reliable and agile video production solution to keep up with a fast-paced and constantly changing news environment, said The Enquirer's Multimedia & Presentation Editor, Kenneth Amos. The Enquirer turned to Avid because of its understanding of the news production process and ability to adapt its broadcast technologies to a traditional print-based newsroom. Avid's deep experience implementing digital video production workflows made it a no-brainer to work with them on this transformation of our business – and it's already paid off.

Currently, The Enquirer is producing approximately 75 video segments each month for its three Web brands: Cincinnati.Com, Enquirer.com and NKY.com. It hopes to double that number in 2008 using the Avid systems, which provide a reliable and flexible framework for this future expansion. Journalists will be able to work on any video project from their Mac or PC-based Avid Xpress® Pro systems, simultaneously accessing media assets stored on an Avid Unity™ network. Installation of the shared storage and the training of employees on the new system were completed at the end of 2007.

The Cincinnati Enquirer is a pioneer in the media publishing world – and the work the paper is doing with video production and distribution is a wonderful example of how newspapers can really harness the power of the Web to evolve their businesses, said Johnathon Howard, director of Broadcast and Media Publishing at Avid Technology. The Enquirer sought to work with a strategic partner who could help it plan and implement a scalable, all-digital production workflow capable of delivering significant productivity gains and ROI. With Avid's media publishing solutions, the newspaper will experience a dramatic increase in its operating efficiency, particularly the speed with which it can produce and publish stories to the Web.

About Avid Technology, Inc.

Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. For more information about the company's Oscar®, Grammy® and Emmy® award-winning products and services, visit www.avid.com.

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© 2008 Avid Technology, Inc. All rights reserved. Avid, Digidesign, Avid Xpress, Avid Unity, Film Composer, M-Audio, Pinnacle Systems, Sibelius, Softimage, and Sundance Digital are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Emmy is a registered trademark of ATAS/NATAS. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.