Avid Technology Appoints EVP and GM of Professional Video Unit

Tewksbury, Mass, 2008-02-12 Avid Technology, Inc. (NASDAQ: AVID) announced that Kirk Arnold has joined the company as executive vice president and general manager of Avid's Professional Video business unit, reporting directly to Avid Chief Executive Officer Gary Greenfield. In this role, Arnold will be responsible for all of Avid's products and services for the professional video market – broadcast television, post-production and media enterprises.

Kirk is a proven leader, with a successful track record in helping customers to transform their businesses, said Greenfield. As a former CEO of a $900 million dollar consulting company and president of a similarly-sized division of CSC, Kirk's experience in running complex businesses and her customer-centric approach will serve her well as she takes Avid's professional video business to the next level of success.

Arnold comes to Avid with more than 25 years of management experience, leading both multi-national corporations and ground-floor start-ups. Prior to joining Avid, she served as vice-chairman and CEO of Keane, a leading provider of business transformation and outsourcing services. Before that, she was executive vice president of product development and management for Fidelity Investments, where she was responsible for marketing and consulting services in addition to product management and development. Prior to joining Fidelity, Arnold was president and CEO of NerveWire, Inc., a venture-backed services business which she helped to launch in 2000, and grew to $40 million in revenues and 300 employees. Before launching NerveWire, Kirk spent 6 years at Computer Sciences Corporation, where she was president of CSC Consulting, a $1 billion business with over 5000 professionals servicing companies across the globe. 

Arnold started her career at IBM where she served in a variety of sales and sales management positions.  

About Avid Technology, Inc.

Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar® statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. For more information about the Company's Oscar, Grammy® and Emmy® award-winning products and services, visit www.avid.com.

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© 2008 Avid Technology, Inc. All rights reserved. Avid, Digidesign, Film Composer, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Emmy is a registered trademark of ATAS/NATAS. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.