Avid Demonstrates Consumer Audio and Video Solutions at CES

Tewksbury, Mass, 2009-01-07 Who: Pinnacle Systems, Inc. and M-Audio, Inc., both part of Avid Technology, Inc. (NASDAQ: AVID)

What: Announced they will demonstrate their expanded families of consumer audio and video solutions at CES

When: January 8-11, 2009

Where: Las Vegas Convention Center, CES 2009, Booth # South 3 31431

Details:  Products showcased at CES will include: consumer video editing, consumer/prosumer digital DJ and music production solutions, as well as the newly announced Groovy Music City, a consumer software package that makes it fun for children to create and share music.

Video Solutions

At CES, Pinnacle will feature its Pinnacle Studio™ version 12family of consumer video editing solutions. Well-known as the industry's most innovative, yet easy-to-use solution, Pinnacle Studio is number one in the consumer video editing market in the U.S. and major European countries1. Pricing begins at $49.99 USD.

Pinnacle Studio MovieBox® Ultimate is a complete hardware/software video production solution that gives consumers, prosumers and businesses the ability to capture, edit and distribute videos in all of the most popular formats including HDV and AVCHD. Bundled with Pinnacle Studio Ultimate version 12 video editing software, Boris Graffitti, Red Giant Magic Bullet Looks and proDAD VitaScene, the USB plug-and-play device is a $1,200.00 value that retails for $149.99 USD.  

Making Music

M-Audio® Session® KeyStudio™  provides everything users need to create and record music with a keyboard. The $99.99 USD package includes Session Music Producer Software and a KeyStudio 49-note USB Keyboard Controller.

M-Audio Session® with Fast Track® USB  provides a complete toolset to create and record vocals and music with a guitar. The $99.99 USD package includes M-Audio Session Music Producer Software and the high-quality audio interface Fast Track USB.

M-Audio Session® Music Producer provides users to the ability to capture and record top-quality vocals, and acoustic instruments. The $99.99 USD package includes Session Music Producer Software and a Producer USB microphone.

M-Audio Torq® MixLab®  provides everything users need to start producing and performing their own DJ sets right out of the box.  Available for less than the cost of most turntables, the $129.99 USD M-Audio Digital DJ System includes Torq LE Music Software and the X-Session Pro USB Controller. 

At CES, Avid will also launch Groovy Music City, a new, easy-to-use music software program designed to inspire the creativity in 7-12 year-olds and keep them entertained for hours. Groovy Music City will be available on Avid’s e-store and at select retailers, including Apple® stores, for $39.99 USD.

About M-Audio

M-Audio, a part of Avid Technology, Inc., is a leading provider of innovative tools for today's computer musicians and audio professionals. Now celebrating its 20th anniversary, the company was founded with the goal of democratizing music production by making powerful, easy-to-use technology accessible to a broad creative community. The company's award-winning and comprehensive product line includes PCI-, FireWire- and USB-based audio interfaces; USB/MIDI keyboard controllers and digital pianos; microphones, preamps and reference monitors; and DJ tools. M-Audio has received numerous industry accolades, including Music Trades' Company of the Year and Fastest Growing Company distinctions. For more information, visit www.m-audio.com.

About Pinnacle Systems, Inc.

Pinnacle Systems, Inc., a part of Avid Technology, Inc., is an industry leader in providing a complete set of home video editing and TV viewing tools for the consumer market. The company’s product lines including Dazzle®, Pinnacle ShowCenter®, and its flagship Pinnacle Studio™ line, cover the needs and requirements of any level of video storytellers. Pinnacle Systems has received nine prestigious Emmy® Awards for its technical innovations and carries the commitment to help consumers enhance, preserve and share their memories with ease. For more information, visit www.pinnaclesys.com.

About Avid Technology, Inc.

Avid is a worldwide leader in tools for film, video, audio, and broadcast professionals – as well as for home audio and video enthusiasts.  Avid professional and consumer brands include Avid®, Digidesign®, M-Audio®, Pinnacle Systems®, Sibelius® and Sundance Digital®. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid’s products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar® statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer® system for motion picture editing. For more information about the company’s Oscar, Grammy® and Emmy® award-winning products and services, visit www.avid.com, del.icio.us, Flickr, twitter and YouTube; connect with Avid on Facebook or subscribe to Avid Industry Buzz.

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© 2009 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Promotions and discounts are subject to availability and change without notice. All prices are USMSRP for U.S. and Canada only and are subject to change without notice. Contact your local reseller for prices outside the U.S. and Canada. Avid, DigiDesign, Film Composer, M-Audio, Pinnacle Systems, Sibelius, Sundance Digital, the Pinnacle Pinwheel logo, Dazzle, Pinnacle ShowCenter, MovieBox, Session, KeyStudio, Fast Track, Torq, MixLab and Pinnacle Studio are trademarks or registered trademarks of Avid Technology, Inc. or its affiliates in the United States and/or other countries. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.



1 The NPD Group/Retail Tracking/Consumer Video Editing (Annual 2007) - US.
Based on consumer sales for 4 European countries (DE, FR, IT and GB cumulated) annual 2007 in the GFK Retail-Market.