Award-Winning Creative Team from Slumdog Millionaire Joins Avid at NAB 2009


Tewksbury, Mass, 2009-04-17 Who: Slumdog Millionaire’s Chris Dickens, Editor, and A.R. Rahman, Composer/Performer

What: An Avid® (NASDAQ: AVID) hosted presentation at NAB 2009 with this year’s Academy Award® Winning Editor Chris Dickens and Academy Award Winning Composer/Performer A.R. Rahman of Slumdog Millionaire will offer an engaging look at their collaborative efforts and the creative process behind the audio and video workflows for one of 2008’s most watched and loved films in the world.

When: Monday, April 20, 2009, 4:00 PM PST – 5:00 PM PST

Where: Avid Booth #SU902, Las Vegas Convention Center

Details: In its ongoing efforts to provide greater access to industry professionals, Avid has arranged for a special guest appearance from Slumdog Millionaire’s Editor Chris Dickens to be joined in conversation with Composer/Performer A.R. Rahman (Jai Ho, O’Saya). Chris and A.R. will take the audience through an exclusive behind-the-scenes discussion to dissect the film’s audio and picture elements, showcasing the artistic workflow that set the stage for the year’s most popular independent film to soar to the big screen and into the hearts and minds of film viewers across the world.

The entire presentation will be available as a podcast after the conclusion of the event. To watch the video, subscribe to the Events Rewind Podcast or Events Rewind Blog on Avid Community. To learn more about Slumdog Millionaire, visit Avid’s customer showcase and read stories on the picture and sound workflows.

For information on other guest appearances at Avid’s booth during the show, please visit: Avid @ NAB.

About Avid Technology, Inc.

Avid is a worldwide leader in tools for film, video, audio, and broadcast professionals -- as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid®, Digidesign®, M-Audio®, Pinnacle Systems®, Sibelius® and Sundance Digital®. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar® statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer® system for motion picture editing. For more information about the company's Oscar, Grammy® and Emmy® award-winning products and services, visit www.avid.com, del.icio.us, Flickr, twitter and YouTube; connect with Avid on Facebook or subscribe to Avid Industry Buzz.

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© 2009 Avid Technology, Inc. All rights reserved. Avid, Digidesign, Film Composer, M-Audio, Pinnacle Systems, Sibelius and Sundance Digital are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Emmy is a registered trademark of ATAS/NATA. Academy Award and Oscar are trademarks and service marks of the Academy of Motion Pictures Arts and Sciences. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks are the property of their respective owners.