CBS News to Unlock Value of One of the World’s Largest Broadcast News Media Archives with Avid Interplay Media Asset Manager


Las Vegas, NV, 2010-04-12

NAB (Booth #SU902), LAS VEGAS, April 12, 2010—Avid® (NASDAQ: AVID) today announced that CBS News has selected the new Interplay® Media Asset Manager module to streamline content-related workflows and improve visibility into its asset library. Through a tight integration with its existing Avid Interplay Production and Avid Unity™ ISIS® systems, Interplay Media Asset Manager will enable CBS News to easily identify available tape and digital library media assets for use in its own broadcasts or make them available for sale to third parties.

Kirk Arnold, executive vice president and COO at Avid, said, “CBS News is at the forefront of a rapidly-transforming media industry, and we’re thrilled to partner with them to create more open, agile and collaborative workflows that help to open up new revenue opportunities and reduce operating costs. By leveraging Avid’s open architecture, CBS News will continue to have the flexibility they need to respond to constantly-evolving business requirements.”

Interplay Media Asset Manager enhances content-related workflows by allowing media enterprises to collect, index, catalog, manipulate, retrieve and distribute rich media. Customers can gain greater visibility into their assets, work across teams and geographies, and build business processes adapted to their specific needs.

About Avid

Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools®, Avid Unity™, Interplay®, Oxygen 8, Sibelius® and Pinnacle Studio™. For more information about Avid solutions and services, visit http://www.avid.com/, del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.

©2010 Avid Technology, Inc. All rights reserved. Product features, specifications, systems requirements and availability are subject to change without notice. Avid, the Avid logo, Pinnacle Studio, Avid Unity, Interplay, Media Composer, Pro Tools, Symphony,  ISIS and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of Interplay Entertainment Corp., which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.