Digidesign ICON Earns Cinema Audio Society Technical Achievement Award


Daly City, Calif, 2008-02-22 DALY CITY, Calif., February 22, 2008 — Digidesign, a part of Avid Technology, Inc. (Nasdaq: AVID), announced today that its ICON integrated console was granted the Cinema Audio Society (CAS) award for Technical Achievement at the organization's 44th annual awards ceremony last weekend.  

The annual Cinema Audio Society Awards, held last Saturday, February 16th at the Millennium Biltmore Hotel in Los Angeles, recognizes outstanding achievements in sound mixing and sound production technologies for television and feature films. This is the fourth year the Cinema Audio Society presented the Technical Achievement Award, which included two categories—outstanding product used in production and outstanding product used in post-production. The Digidesign® ICON integrated console took home top honors in the post-production category.

We're exceptionally proud to once again be recognized by such a prestigious group as the Cinema Audio Society—an organization of the very top mixers in working TV and film today, said Digidesign's director of professional console sales Rich Nevens, who was also on hand to accept the award. Receiving the CAS award is a real testament to the ongoing collaboration between our users and the development and test teams at Digidesign. We're tremendously thankful for the support of our users worldwide and are proud to play a part in their ongoing success.

The Cinema Audio Society was founded in 1964, with the mission of sharing information among audio professionals and creating a viable channel of communication between individuals whose efforts play an integral role in the production and distribution of soundtracks in the motion picture and television industries. Its membership includes more than 550 movie, television, and commercial sound mixers working in the fields of production, post-production, film and video, music scoring, video post sweetening, ADR, and Foley. CAS members include a virtual who's who of Academy Award and Emmy-winning mixers, engineers, and other prominent decision makers in the audio community.

For more information about the Cinema Audio Society and the CAS Awards, visit www.cinemaaudiosociety.org. For more information about Digidesign, visit www.digidesign.com.

About Digidesign

Digidesign is a worldwide leading manufacturer of digital audio production systems and the winner of the 2001 Technical Grammy® Award and 2003 Oscar® statuette representing the Academy Scientific and Technical Award for the design, development, and implementation of the Pro Tools® digital audio workstation. Digidesign provides the professional music, film, video, multimedia, and radio broadcast industries with tools for digital recording, MIDI sequencing, editing, signal processing, and surround mixing. Digidesign products are marketed in more than 40 countries worldwide through a distribution network of value-added dealers, distributors, and OEM relationships. Digidesign is a part of Avid Technology, Inc. For more information, visit http://www.digidesign.com/.

About Avid Technology, Inc.

Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. For more information about the company's Oscar, Grammy and Emmy® award-winning products and services, visit http://www.avid.com/.

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