In recent years, the complexity, size, and resolution of video projects have skyrocketed, making managing and archiving content the biggest challenge that professionals and facilities face. To meet this challenge, you need advanced media management systems that enable you to store, access, and share content quickly and efficiently.
Interplay | Production manages and coordinates content creation, automates workflows, and empowers all contributors across the production and editorial ecosystem to easily work in parallel and complete projects faster. Everyone can connect, through a variety of devices—even a web browser or iOS device. Tasks such as media movement, transcoding, and proxy generation are orchestrated in the background while producers, editors, assistants, and reviewers around the world can find, arrange, edit, review, and annotate media—without wasting time looking for the right clip.
Media Composer offers 25 years of industry-proven media management innovation, keeping track of all your projects, assets, source material, rendered files, metadata, and more—plus, automating complex media tasks in the background—so you don’t have to.
And to ensure compatibility with the latest camera and media formats, Avid makes it easy for third-party manufacturers to develop plug-ins for playing media smoothly in Media Composer and Media | Director.
In today’s pro video industry, collaborating with professionals worldwide isn’t optional—it’s essential. With Media Composer | Cloud, you can extend real-time production everywhere, enabling editors to connect Media Composer remotely to Interplay | Production on your platform and access, edit, and share the same media, and collaborate with others as if they were all in the same facility.
This remote collaboration also enables production companies shooting on location to accelerate dailies tasks and get a head start on editing. And by enabling team members to review and approve content remotely through the cloud, you can ensure that production never stops moving—regardless of proximity challenges.
Whether you’re creating a Hollywood blockbuster or an indie film, today’s audiences expect an extremely high level of quality. To create content that will engage and entertain audiences, media professionals need workflows that free them from technological complexity and help them maximize their time in the creative zone.
Featuring professional timesaving tools used and trusted by the industry, Media Composer enables you to automate media management tasks in the background, freeing up more time so you can focus on your story and deliver higher-quality content. You get the fastest file-based media workflows, ACE-certified tools, and the most trusted media management in the industry.
More and more content is being shot with high-res cameras, and the demand for 4K content delivery across a wide spectrum of platforms continues to rise. By adding Media Composer and the Artist | DNxIO video interface to your platform, you can maximize your HD, Ultra HD, 2K, and 4K efficiency, from ingest to final delivery.
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