News Production

Industry-leading workflows that enable news organizations and broadcasters to streamline production, enhance collaboration, and deliver higher-quality content - everywhere

White Paper: Avid High-Res Workflows

Learn all about current and future Avid workflow solutions for hi-res media production.

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White Paper: Media Asset Management ROI

Discover how much time and money a MAM system can save your organization.

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On-demand Webinar: Leverage Social Media to Improve Ratings

Hear a panel of news industry leaders discuss how broadcasters can create a winning social media strategy.

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Connect and engage with audiences like never before

Today's news industry is going through unprecedented change. The accelerated digitization of media assets is affecting every aspect of the media value chain. The market is increasingly saturated with content from competing providers, making it more difficult to stand out. In order to survive and thrive in this transformative era, news organizations and broadcasters need to increase efficiency, enable teams to collaborate, optimize media asset value, and deliver higher-quality content that engages audiences on multiple screens.

Our Avid Everywhere vision for news production solves these unique needs by providing leading-edge solutions built upon the Avid MediaCentral Platform—the industry’s most open, extensible, and customizable media foundation. MediaCentral enables you to streamline your entire news workflow—from creation to monetization—with greater flexibility. Plus, the platform provides the utmost security and protection to safeguard your content and assets.

Explore Avid news production solutions:

Explore our news production solutions

Avid MediaCentral Platform

An open, extensible platform that streamlines and simplifies workflows by tightly integrating Avid and third-party products, tools, and services.

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Media Composer | Software

The industry’s most trusted professional film, video, and news editing software, providing the tools you need to work with SD, HD, and high-res media.

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Media Composer | NewsCutter Option

Add iNEWS and ENPS integration to Media Composer | Software for complete news editing.

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Interplay | Production

Manage and coordinate content creation, automate workflows, and empower contributors to complete projects faster.

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iNEWS

Deliver breaking news, unify your entire newsroom operation, and engage audiences across a broad spectrum of media channels.

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ISIS

Streamline and accelerate media production with high-performance, scalable, shared media storage systems.

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AirSpeed

Add cost-efficient play-to-air capability, slow motion playback, and support for third-party editing systems.

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Create high-quality content that engages audiences

Today, news organizations and broadcasters are operating in an increasingly challenging market—audiences consume news content frequently and in entirely new ways. In order to connect with sophisticated viewers, news organizations and broadcasters need to produce and deliver high-quality, engaging content—across multiple platforms—often as the news is breaking.

Avid’s leading-edge Artist Suite solutions streamline the content creation process with workflows that enhance creativity, while automating and simplifying technical processes. By enabling media professionals to focus more on creative decisions and effective storytelling, news organizations and broadcasters can produce higher-quality stories and connect with audiences more effectively.

Learn how the Avid Artist Suite addresses your needs:

+-Produce professional news packages in the field or in the newsroom

News happens fast, and today’s audiences expect coverage to be instantaneous. To be successful, news organizations and broadcasters need media solutions that enable their journalists to deliver breaking stories quickly and efficiently, from wherever they happen. Avid news solutions are trusted worldwide by top news organizations, and have been proven in the toughest and most demanding news environments.

Designed for high-pressure broadcast news editing, Media Composer | Software with the Media Composer | NewsCutterOption provides all the tools journalists need to produce news—in the field or in the newsroom. Tight integration with iNEWS and ENPS, newsroom automation, on-air graphics capabilities, and speedy playout—plus ultra-fast media acquisition and support for open and efficient production workflows—make these solutions the ideal storytelling tools for independent stations and worldwide media organizations alike.

+-Create the highest-quality content quickly

Today’s audiences demand high production value, but even though projects are growing more complex, budgets are getting smaller. News organizations and broadcasters need powerful, cost-effective creative tools with streamlined workflows so they can efficiently deliver higher-quality video on time and on budget. The Avid Artist Suite includes the most proven and trusted creative tools in the industry, enabling news organizations and broadcasters to create high-impact content that cuts through the static.

Create compelling, professional-quality stories

Media Composer | Software is the industry’s most widely used professional video editing system, delivering everything you need to create without bounds. Equipped to handle today’s influx of file-based media and greater project complexity, Media Composer | Software delivers accelerated high-res-to-HD workflows, real-time collaboration, and automated media management—so you can focus on telling a great story and deliver news packages with amazing production value quickly.

+-Work more efficiently through remote collaboration

Collaboration is the cornerstone of successful news reporting. In order to accelerate the story creation process, news professionals need workflows that enable them to connect with team members across multiple rooms, facilities, and time zones. And reporters in the field need to stay connected and productive using the same tools they rely on at the station.

Our new cloud-enabled video production and storage solutions centered on Interplay | Production and ISIS workflows enable journalists, videographers, producers, and editors to upload, access, edit, share, log, track, and sync media and projects in real time—anywhere in the world. When you combine these solutions with Media Composer | Cloud (formerly Interplay Sphere), you can take your newsroom everywhere.

+-Easily scale the number of editors on your team
Production requirements can be hard to anticipate—they can change rapidly, often in the middle of a big event. It’s crucial for news organizations and broadcasters to have solutions that are easily scalable, so they can adapt quickly to changing demands to produce high-quality, timely news stories.

Avid is the only technology provider that offers news organizations and broadcasters the choice of subscription, floating, or perpetual software licenses. With the new Media Composer | Software subscription and floating license offerings you can now scale your workgroup as needed—even at a moment’s notice. Add additional Media Composer seats on a month-to-month basis when big stories and events demand extra editors. And because Media Composer editors can collaborate both locally and remotely, you can extend your news production beyond the walls of your facility.

Explore our news production solutions

Media Composer | Software

The industry’s most trusted professional film, video, and news editing software, providing the tools you need to work with SD, HD, and high-res media.

Learn more
Media Composer | NewsCutter Option

Add iNEWS and ENPS integration to Media Composer | Software for complete news editing.

Learn more

Media Composer | Cloud

Connect Media Composer | Software to Interplay | Production for real-time remote collaboration in a secure private cloud.

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Manage your newsroom and maximize your media's value

In order to manage an exponentially increasing amount of media assets and optimize their value, news organizations and broadcasters need cutting-edge newsroom and media management solutions. Avid’s industry-leading Media Suite helps you efficiently manage, protect, and distribute media, and will expand over time to include metadata tagging, protection and encryption, and analytics.

The Media Suite features intuitive, timesaving workflows, which enable organizations to:
  • Streamline media workflows, from creation to broadcast, distribution, and monetization
  • Derive more revenue from owned or licensed assets
  • Reduce delivery time and increase audience share
  • Rapidly respond to competitive threats and new opportunities
  • Grow top line revenues, market share, and brand

Learn how the Avid Media Suite addresses your needs:

+-Be the first to air breaking stories

News production has changed dramatically in the last several years, creating new challenges for broadcasters. Today, news happens everywhere, and your team needs to be there. And in the fiercely competitive 24-hour news cycle, it’s critical to be the first to go live on-air with breaking stories.

From journalist editing tools to playout control and multi-channel distribution, iNEWS is the dynamic center of news content creation and distribution. Create and deliver breaking news, unify your entire newsroom operation, and capture audiences across a broad spectrum of TV, web, mobile, and social media channels.

+-Accelerate workflows and enhance collaboration

In recent years, the complexity, size, and resolution of projects have skyrocketed, making managing and archiving content a key challenge for news organizations and broadcasters. To meet this challenge, you need advanced media management systems that enable you to store, access, and share content quickly and efficiently.

Interplay | Production manages and coordinates content creation, automates workflows, and empowers all contributors across the production and editorial ecosystem to easily work in parallel and complete projects faster. Running on the Avid MediaCentral Platform, Interplay | Production—in conjunction with MediaCentral | UX (formerly Interplay Central)—enables all contributors to access and edit stories and media using a desktop computer, laptop, or mobile device. Tasks such as media movement, transcoding, and proxy generation are orchestrated in the background, while producers, editors, assistants, and reviewers around the world can find, arrange, edit, review, and annotate media—without wasting time looking for the right clip.

+-Manage and maximize the value of your media

In order to manage an exponentially increasing amount of media assets and maximize the value of every asset, broadcast organizations need to leverage cutting-edge media management solutions. Interplay | MAM (media asset management) provides the most comprehensive and intelligent solution for media asset management available today to help you organize your media, make it broadly accessible, unify and coordinate every aspect of production, and link to business functions such as rights management and market data.

  • Streamline media lifecycle management from acquisition to delivery
  • Derive more revenue from owned or licensed assets
  • Reduce time to market and increase audience share
  • Rapidly respond to competitive threats and new opportunities
  • Grow top line revenues, market share, and brand

Designed to grow and adapt with you, Interplay | MAM provides a highly scalable and flexible configuration capable of handling any specific requirements, changes, or additions you need. Unique time-based metadata tracks enable you to instantly locate the right video, audio, still image, graphics, and documents. Automated through a graphical interface, workflows combine with Web Services APIs and an SOA structure to integrate any server, storage, editing, graphics, or traffic system.

+-Quickly search your global media library for content

Production is growing increasingly global, with volumes of media stored locally and remotely across multiple facilities. You need a fast and easy way to search through your organization’s entire media asset library to find the best content.

News organizations often have bureaus around the world, and Media | Index enables journalists to tap into their colleagues’ resources quickly and easily. Media | Index is a media search module that unifies your company’s entire global media asset library, seamlessly integrating with local and remote Interplay | Production systems, so you can find, preview, and move files fast—no matter where the assets are stored—instead of logging into and searching through individual databases one at a time.

+-Deliver content across multiple platforms

Audiences are consuming news on a wider variety of screens and devices than ever before, so it’s important for news organizations and broadcasters to leverage technology to distribute finished content to multiple platforms quickly and efficiently. With Media | Distribute (formerly Interplay Pulse), you can automate and streamline publication to the web, mobile devices, and social channels, making multiplatform distribution faster and more intuitive than ever.

+-Minimize the time between camera shoot and editing

Transcoding media is a time-consuming, costly process. You need an ingest solution that minimizes the time between camera shoot and editing.

Media | Director works with Interplay | Production to orchestrate the entire process of ingesting media into production and nearline storage, enabling you to start editing without waiting for transcodes to complete. This powerful media ingest module in the Media Suite works with all AMA (Avid Media Access) supported file-based media formats when connected to ISIS or third-party storage. Ideal for broadcast news and other productions that command high volumes of footage, Media | Director eliminates manual prep work, enabling you to accelerate project turnaround time, lower production costs, and streamline your workflow.

Explore our news production solutions

Interplay | Production

Manage and coordinate content creation, automate workflows, and empower contributors to complete projects faster.

Learn more

iNEWS

Deliver breaking news, unify your entire newsroom operation, and engage audiences across a broad spectrum of media channels.

Learn more

Interplay | MAM

Create and distribute content under tighter deadlines with smart media management and coordinated workflows.

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Media | Index

Accelerates and extends file search across multiple Interplay | Production systems, so you can access assets everywhere.

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Media | Distribute (formerly Interplay Pulse)

Automate content distribution to web, mobile, and social media platforms through a single interface.

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Media | Director

Orchestrates media parking, check-in, and transcoding, enabling you to start editing immediately and accelerate project turnaround.

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Accelerate production and enhance collaboration

To handle the massive increase of digital assets in today’s media-intensive production environments, news organizations and broadcasters need efficient, high-capacity storage solutions that streamline and accelerate the creation and production processes.

Avid’s Storage Suite solutions, including ISIS shared storage and the AirSpeed 5000 video I/O server, provide unparalleled access, performance, and scalability, so your facility can enhance collaboration and operate more efficiently. Avid’s Storage Suite solutions tightly integrate with Avid asset management systems, as well as video editing and audio production solutions, for a completely optimized, end-to-end content creation workflow.

Learn how the Avid Storage Suite addresses your needs:

+-Easily share content with everyone in your organization

ISIS shared storage systems provide unparalleled flexibility to handle today’s massive increase in digital assets. Using Interplay | Production along with ISIS, you can connect journalists in distributed and complex workflow environments using a single integrated platform, and allow everyone to access and share content simultaneously—including sister stations and affiliate news bureaus around the world.

+-Scale your storage to accommodate project changes

ISIS shared storage systems provide powerful performance and scalability to handle whatever project comes your way. With its efficient, linear bandwidth scaling, ISIS makes it easy to expand the system, while sustaining real-time performance. ISIS enables you to scale your workgroup, bandwidth, and capacity up or down to accommodate project changes, quickly and easily. You can even scale workspaces while contributors continue working—no need to take the system offline.

+-Ensure successful broadcast playout

Building on a legacy of innovative workflow-enabling servers, AirSpeed 5000 adds cost-efficient play-to-air capability, slow motion playback, and support for third-party editing systems. Peerless Avid workflow integration, open design, and codec agility provide the incredible ease, speed, and flexibility essential for long-term broadcast success.

Explore our news production solutions

ISIS

Streamline and accelerate media production with high-performance, scalable, shared media storage systems.

Learn more

AirSpeed 5000

Add cost-efficient play-to-air capability, slow motion playback, and support for third-party editing systems.

Learn more

Streamline disparate workflows

As the new media value chain continues to evolve, so do the needs of broadcasters. However, most current technology solutions on the market involve piecing together products from multiple vendors, leading to questionable compatibility and an unproductive workflow.

The Avid MediaCentral Platform changes that, providing all of the common underlying media services, connectivity, and orchestration capabilities that tightly integrate your production processes together into one cohesive and efficient media factory. It connects Avid and other vendors together to streamline and standardize your entire workflow—from content creation to media monetization—all from a single, proven technology leader focused exclusively on addressing the needs of broadcast and media professionals.

Learn how the Avid MediaCentral Platform addresses your needs:

+-Access projects everywhere, from any device

Whether you’re on a Mac or Windows workstation in the newsroom, a laptop in the field, or an iPad waiting for your flight, you can get full access to your news stories and media everywhere you go.

MediaCentral | UX (formerly Interplay Central) is a cloud-enabled front-end interface for the Avid MediaCentral Platform, designed for use on web and mobile platforms, that provides a unified experience, enabling you to work however, wherever, and whenever you want.

MediaCentral | UX currently works with Interplay | Production and iNEWS, with support for third-party expansion coming soon, enabling journalists, videographers, producers, editors, assistants, loggers, and other team members to contribute to the creative process—without having to be in the facility. Create, browse, edit, and share scripts and sequences—with rich metadata—in real time. You can also browse rundowns, search for and play back clips, log sequences, drop markers, make notes, monitor and mix audio, record temp voiceovers, send messages to other team members, and more. Used in conjunction with Media Composer | Cloud (formerly Interplay Sphere), you can collaborate and edit projects everywhere. And by leveraging Media | Distribute (formerly Interplay Pulse), you can publish stories to multiple platforms.

+-Expand and customize your workflow as needed to handle projects

In today’s continually evolving media landscape, production needs are constantly changing. In order to be successful, news organizations and broadcasters need the ability to customize workflows in order to handle a diverse range of project requirements.

The MediaCentral Connectivity Toolkit helps you customize workflows by adding the tools and services you need to the MediaCentral Platform. We currently have APIs and SDKs available for Interplay | Production, iNEWS, andInterplay | MAM, enabling our third-party partners to integrate their tools and services into these product workflows. And we’ll continue to expand the platform to include more third-party technology partners to provide a wealth of product and service choices that all work and communicate with each other seamlessly.

Explore our news production solutions

Avid MediaCentral Platform

An open, extensible platform that streamlines and simplifies workflows by tightly integrating Avid and third-party products, tools, and services.

Learn more
MediaCentral | UX

Cloud-enabled front-end interface for the Avid MediaCentral Platform that enables you to work however, wherever, and whenever you want.

Learn more