3G Productions Embraces Avid Live Systems for High-Profile Performances and Events

Since 2004, 3G Productions, Inc.’s vision has been to provide extraordinary sound production for live entertainment events through an extensive range of services in audio production and rentals, including high-end console packages. From large-scale stage events like electronic dance music festivals, corporate events and live Las Vegas shows, to smaller, more intimate settings, 3G has provided support for many of the most prominent performers from around the world—from Flo Rida, Ne-Yo and Ziggy Marley, to The Black Keys, Maroon 5, and Mumford and Sons.

With locations in Los Angeles and Las Vegas, two major hubs for live shows and events, 3G prides itself on providing the highest quality of service in live production, equipment rentals, and installed sound. They understand the challenges of producing high-profile live shows and how to meet the demands they bring, while exceeding their clients’ expectations. To do this, 3G constantly analyzes its inventory and reinvests in the most trusted, well-designed, high-quality sound equipment on the market.

Given the wide variety of productions that 3G works on and the costs of investing in a greater number of tools to meet their diverse requirements, 3G requires modular, versatile systems that can be used in various environments and satisfy a broad range of demands. And with the increasing scope, size and complexity of live sound requirements, 3G needs flexible systems to capture and mix live performances quickly and cost effectively.

 
 “Avid live sound systems are very versatile, allowing us to service the wide variety of clients we work with and delivering a very strong return on our investment. Avid systems’ audio quality is the standard in both recording and live sound.”

To meet these needs and help fulfill its mission to enable everyone to truly experience extraordinary events, 3G has embraced Avid Everywhere to help both their own organization and their clients connect with their audiences in more powerful and efficient ways. Delivering on this vision, the
Avid MediaCentral Platform streamlines and simplifies workflows by tightly integrating all products and services that run on top of it, including the Avid Artist Suite of creative tools for live sound production.

Enabling performance creativity

“We have been using Avid products since our company was founded 10 years ago,” says Keith Conrad, Chief Operating Officer at 3G Productions. “Avid live sound systems are very versatile, allowing us to service the wide variety of clients we work with, and delivering a very strong return on our investment. Avid systems’ audio quality is the standard in both recording and live sound. Regardless of the shape or size of the venue, we can implement optimal sound and design to complement the artist and audience.”

 
 “I see Profile systems more often at festivals, live events and tours than any other console, which shows that it’s extremely rider friendly and cost effective.”

3G uses Avid Profile Systems to handle major live performances with ease, SC48 consoles for streamlined mixing on a compact, portable console, and Pro Tools 11 for tightly integrated recording - all supplied by Hi-Tech Audio. For Bachata artist Romeo Santos’ recent world tour, 3G used a full Avid D-Show System to handle the scale of the sold-out concerts at Yankee Stadium featuring special guests Marc Anthony and Aventura.

“Avid products are as straightforward as can be in a digital setting made for live sound,” explains Conrad. “Everything that you need to access is either on the console surface or on the screen in front of you. It doesn't take long to get familiar with the desks.”

For Grammy award-winning progressive metal artist Maynard James Keenan’s ‘Cinquanta’ event at the Greek Theater in Los Angeles, 3G used six Profile systems, with the front of house systems linked to 96 channels of Pro Tools for recording. Integration between Avid live sound systems and the industry-standard Pro Tools provides the most streamlined, economical workflows, saving significant time and expense.

 
 “Avid has provided great customer service through the years. Their sales staff are knowledgeable and always responsive.”

A proven choice for industry professionals

With Avid live systems being the most requested for major tours and events, 3G quickly sees a return on its investments and has no trouble finding experienced engineers familiar with using them. “I see Profile systems more often at festivals, live events and tours than any other console, which shows that it’s extremely rider friendly and cost effective,” says Conrad. “In fact, most engineers have a USB key with show files ready to go for Profile systems. It has everything you need for a good show. The plug-ins work well and can be used in both recording and live sound environments.”

Whether they’re working on major festivals that garner hundreds of thousands in one weekend or intimate events that cater to small groups, 3G takes pride in producing them and exceeding client expectations. Avid’s commitment to innovation, service and support, and its partner Hi-Tech Audio, are key to the company’s success. 

“Avid has provided great customer service through the years. Their sales staff are knowledgeable and always responsive,” adds Conrad. “We’ve worked with Hi-Tech Audio for a number of years as their console inventory is second to none. If we ever have any support issues, they’re always handled quickly and efficiently.”

By embracing Avid Everywhere, 3G is able to fulfill its mission to enable everyone to truly experience extraordinary events.