Avid Consoles to Broadcast Presidential Election Coverage

Avid Consoles to Broadcast Presidential Election Coverage

PALO ALTO, CA – October 31, 2008
On Tuesday November 4th, as the 2008 presidential election results roll in, broadcasters from the East Coast to the West Coast and around the world will depend on their Avids digital audio mixing systems to deliver up-to-the-minute results.

With a solid reputation and guaranteed 100% ON-AIR redundancy for the DSP, surface components, and router, the popular System 5-B and Max Air broadcast consoles have been the overwhelming choice of national and international television stations. Avid high-profile domestic clients include WFXT in Boston, WJZ-TV in Baltimore, WFAA and KTVT in Dallas/Forth Worth, and KOMO TV of Seattle. Broadcast news powerhouses, CNN and Fox News will both have a heavy reliance on broadcast consoles to carry the event. Super Tuesday will be a first for Los Angeles’ Fox 11 and UPN 13 as they launch two newly installed System 5-B’s when their new state-of-the-art HD studios go online for the first time.

It will be the duty of international Avid clients like Australian Broadcast Company (ABC), China’s CCTV and Canada’s CBC to broadcast Election night results to the rest of the world. But it’s news giant CNN, one of Avid's largest broadcast clients, that will test the metal of the digital broadcasting system on Election night. Having a total of 14 Avid consoles installed in their Atlanta, Washington DC, New York, and Los Angeles facilities, CNN will simultaneously broadcast the evening’s events.

"As any broadcaster will tell you, one of the heaviest demands on a TV station is always a national election when the need for resources is at its peak. These events are completely unpredictable. What makes the Avid so invaluable is its flexible architecture which provides complete and immediate accessibility to all audio feeds allowing the engineer to literally put anything, anywhere at a moment’s notice," explained Mike Franklin/

"The night’s coverage will be completely spontaneous. As news breaks, the feed could switch from Lou Dobbs in Washington, to the local affiliate in Dallas, and then over to Larry King Live in LA. You can’t predict how the evening will unfold, but rest assured from the first vote cast to the winning candidate’s victory speech, Avid will be broadcasting it all," concluded Franklin.