Avid Systems Chosen for China's Shandong Television Studios for 2008 Olympics

Breadth of Avid's Portfolio Serves SDTV's Five Studios and Dual Broadcast-Post Production Operat

Palo Alto, Jun 11th 2007

Avid today announced the sale of several new audio-mixing systems to China's Shandong Television (SDTV). Looking to modernize its five studios in preparation for the 2008 Beijing Olympic Games, SDTV purchased one 40-fader System 5-MC integrated digital audio workstation (DAW) controller for its 6,500-square-foot studio, three 8-fader System 5-MC consoles for other studios, one 40-fader System 5-B on-air digital mixing system for an ENG vehicle and one on-air Max Air digital audio mixing system for a 400-square-foot studio. SDTV's unprecedented digital overhaul will be served by Avid's extensive portfolio, the only single-vendor offering that canvases the audio requirements of collective broadcast and post-production environments.

Founded in 1960, SDTV operates six channels and five studios, and is the first provincial station in China to completely modernize its broadcast and post-production equipment. The Olympic upgrade effort is to accommodate 28 summer sports from August 8-24, 2008. Though Shandong is 400 miles south of Beijing and only one of 31 provinces in China, SDTV is quickly becoming a regional broadcast leader thanks to its technological vision.

 We've trusted Avid to provide flexible yet stable sound systems for our newsrooms, live event broadcasts and post-production work
Yu Shaoyuan, Chief of Shandong TV's Audio Department

"Like many other television stations throughout China, we've trusted Avid to provide flexible yet stable sound systems for our newsrooms, live event broadcasts and post-production work," Yu Shaoyuan, chief of Shandong TV's audio department, said. "With our latest purchase, we've taken a leadership position in the industry to ensure our engineers have the best possible equipment to provide the highest quality broadcasts."

A key component of the System 5-MC, Avid's universal control protocol EuCon will enable SDTV operators to easily manage multiple mixing responsibilities across the digital audio workstations (DAWs) within SDTV's massive studio complex. For example, the System 5-MC mix controllers connect to Nuendo and Pro Tools DAWs via EuCon over high-speed Ethernet for recording and mixing applications. Although EuCon was designed specifically for controlling audio and video software, it works with any Mac or PC application and can manage multiple workstations and applications simultaneously.