Avid Announces New Ongoing Crossgrade Offer for Final Cut Pro Users


IBC (Hall 7 Booth #J20), Amsterdam, 2011-09-09

Final Cut Pro users turning to Avid Media Composer for the most trusted professional video editing system in the media and entertainment industry

Due to the tremendous response from the professional editing community for its current Final Cut Pro Crossgrade promotion, Avid® (NASDAQ: AVID) today announced that beginning October 1, 2011, it will offer a Final Cut Pro crossgrade price for qualified customers on an ongoing basis. The new crossgrade will allow Final Cut Pro users to purchase the industry’s leading professional editing solution, Media Composer®, for $1499 USD—making the benefits of fast, open, collaborative workflows more accessible than ever before to Mac OS native customers.  Avid’s current limited-time crossgrade promotion, at $995 USD, ends September 30, 2011.

“We’ve heard from many Final Cut Pro users as they are evaluating professional-level editing systems, and they’re concluding that the best choice is Media Composer. By introducing this ongoing crossgrade offer, Mac OS users have access to the most established, powerful and versatile editing solution in the market today,” said Chris Gahagan, senior vice president of products and solutions for Avid. “We strive to be the most responsive to our customers’ needs and will continue to deliver the solutions that offer them the choice, flexibility and capabilities to support their demanding production requirements.”

Media Composer software—which is designed and built for Mac OS and Windows operating systems—is the most trusted professional video editing system in the media and entertainment industry. Recent enhancements to Media Composer software that provide editors with the speed, ease, and access they need to tell great stories include: support for third-party video interfaces from AJA and Matrox, expanded native format support with AMA, and Avid PhraseFind powered by Nexidia and ScriptSync® products—unique, time-saving features that dramatically accelerate the editing of scripted and unscripted material. Moreover, Media Composer software offers real-time mix and match, integration into industrial-strength professional workflows, and interoperability with Pro Tools® software, Symphony®, and Avid DS, as well as popular finishing systems. For more information about Media Composer, please visit www.avid.com/mc

Offer Pricing and Availability

The new Avid Crossgrade offer for Final Cut Pro will be available October 1, 2011. Final Cut Pro (excluding Final Cut Pro X) users will be able to purchase Media Composer with the Production suite and free online training to help them move from Final Cut Pro to Media Composer, for $1499 USD.

Avid is currently offering a limited-time Final Cut Pro Crossgrade offer, which will expire September 30, 2011. Final Cut Pro (excluding Final Cut Pro X) users can purchase Media Composer 5.5, with the Production suite and free online training to help them move from Final Cut Pro to Media Composer, for $995 USD. This limited-time offer expires September 30, 2011. 

About Avid

Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer, Pro Tools, Interplay®, ISIS®, VENUE, Oxygen 8, Sibelius®, System 5, and Pinnacle Studio™. For more information about Avid solutions and services, visit www.avid.com, del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.

© 2011 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice.  All prices are MSRP for the U.S. and Canada only and are subject to change without notice.  Contact your local Avid office or reseller for prices outside the U.S. and Canada.  Avid, the Avid logo, Media Composer, Pro Tools, Interplay, ISIS,  ScriptSync, Sibelius, Symphony and Pinnacle Studio are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products.  All other trademarks are the property of their respective owners.