Avid Motion Graphics 2.5 Delivers Enhanced Deployment Flexibility with New Configuration Options


LAS VEGAS, NV, April 7, 2013 , 2013-04-07

New dual-channel option and stand-alone playout engine enable broadcasters, sports teams, and media producers to more effectively create show-stopping brands

NAB (Booth #SU902), LAS VEGAS, NV, April 7, 2013 –- Avid® (NASDAQ: AVID) today announced the release of Avid Motion Graphics™ 2.5 (AMG), the company’s next-generation on-air graphics production platform for broadcasters, sports teams, and media producers. A new dual-channel configuration option and stand-alone playout engine increase flexibility and speed graphic workflows to create stunning imagery and get work quicker to air.

“Avid Motion Graphics has allowed us to engage fans and create excitement in ways that would have been impossible before,” said Craig Wilson, manager of Production and Creative Services, Corporate Marketing, St. Louis Cardinals. “The transition to AMG from the Avid Deko® solution has been a breeze. We can use our Deko graphics within the AMG environment, and easily link data from a variety of sources to any graphics parameter. With AMG, we’re extending the world-class St. Louis Cardinals brand that keeps our fans coming back time after time.”

AMG 2.5 features new configuration options that let customers get more high-quality graphics faster and more effectively to air, including:

  • Dual-channel configuration option — Increases playout capability, cost-effectiveness, and flexibility by adding a second GPU, I/O card, and more storage to support graphics playout for two channels.
  • AMG Engine — Stand-alone playout engine that allows customers to create a distributed system architecture, separating graphics creation from graphics playout. This provides cost-effective workflow options for larger operations.
  • Operations Console – Consolidates configuration of multiple AMG playout channels into a single centralized interface.
  • Dual-channel upgrade Increases the playout capacity of an existing AMG system with minimal downtime, by providing a field-installable dual-channel upgrade.

“In today’s highly competitive, image-dominated media industry, stunning on-air graphics are critical to building winning brands,” said Dana Ruzicka, vice president of Segment and Product Marketing at Avid. “Content producers need the ability to more quickly and easily create visual imagery that cuts through the clutter and sets their brand apart. AMG 2.5 does just that, while simplifying workflows and reducing costs.”

Availability & Pricing

Avid Motion Graphics 2.5 is now available. Pricing for AMG Dual-channel Upgrade starts at $12,500 USD, and pricing for AMG Engine starts at $33,000 USD. Dual-channel turnkey AMG systems start at $45,000 USD. For more information, click here.

About Avid

Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, and television shows, to live concert tours and news broadcasts. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools®, Interplay®, ISIS®, VENUE, Sibelius® and System 5. For more information about Avid solutions and services, visitwww.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, SoundCloud; or subscribe to Avid Buzz.

© 2013 Avid Technology, Inc. All rights reserved. All prices are USMSRP for the U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada. Avid, the Avid logo, Deko, Interplay, ISIS, Media Composer, Pro Tools and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.