Interplay Media Asset Manager


System

Product Overview
Interplay Media Asset Manager is a highly scalable and extensible platform from Avid Technology that provides quick and easy access to audiovisual content, automates workflows, and enables content to be efficiently reused, repurposed, and monetized.
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Software Architecture
Interplay Media Asset Manager is a distributed system of co-operating Web services, each contributing features to the overall system. These services can be freely distributed over an arbitrary number of servers, providing unsurpassed scalability and redundancy. The system is self-contained but open, following the principles of Service-Oriented Architectures (SOA).
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Data Management
Data Management is the central metadata repository for Interplay Media Asset Manager. Standard or custom-configured multi-genre data models can be used, and result lists and metadata displays can be adapted to meet your requirements. Master data management and content-based authorization are also supported, and plug-ins allow synchronization with your organization’s existing databases.
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Essence management
Essence Management tracks all media files (essence) and their locations, triggers automatic movement between primary and secondary storage levels, and processes (video analysis, format conversion). With Essence Management, managing streaming of multiple proxy formats, multiple storage levels, and storage locations becomes easy. Analysis, indexing, and conversion options facilitate the re-use and re-purposing of content. 
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SOAP API
The SOAP API makes integration between Interplay Media Asset Manager and other software systems simple, quick, robust and scalable. Based on open standards such as XML (eXtended Markup Language) and SOAP (Simple Object Access Protocol), the SOAP API leverages the system’s service-oriented architecture and provides high-level integration with Interplay Media Asset Manager.
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AXF
"The Attribute Exchange Format (AXF) is an XML specification that allows the exchange metadata between Interplay Media Asset Manager and external applications. AXF metadata exchange simplifies file-based import and export operations and saves the time and expense of custom one-off integrations. Applications simply transfer an AXF-formatted file to a watch folder for automatic import.
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Media Access and Workflow

Image Support
In order to have all media at hand without switching between several applications, Interplay Media Asset Manager supports still image content as well as video and audio content. Still image support is seamlessly embedded into the framework, allowing import, search, browse, and export in the same way as video or audio content.
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Audio Support
Interplay Media Asset Manager supports audio files with similar functionality to video content.  Audio file functionality is seamlessly embedded into the Interplay Media Asset Manager framework, allowing audio files to be imported, searched, browsed and exported in the same way as video content.
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Ingest Client
The Ingest Client is the Interplay Media Asset Manager tool for digitizing content from tape. With Ingest Client the user can create new media objects when digitizing from tape, or add new video essence to existing media objects. The Ingest Client is a native Windows application and allows ingesting video clips individually or in a batch operation.
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Logging and Cataloging
Making content easily available is the core function of Interplay Media Asset Manager. When working with live events (e.g. sports or elections) fast media access for everyone is essential. When working with digital archives, the value of your content depends on complete and accurate descriptions. Two annotating applications are optimized for these different tasks.
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Rough Cutting
With Interplay Cut, Interplay Media Asset Manager users can collect, edit and distribute video and audio content. Journalists, Producers, Archivists and Editors select interesting video or audio clips, create a roughcut,  add comments to the scenes, and share the result with others in a collaborative workflow - or send it directly to delivery.
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Multi-site Search
Content sharing across remote sites or between companies is an integral part of the media business. The Multi-site Search feature allows users to seamlessly and transparently cross-search multiple Interplay Media Asset Manager installations, without needing to log into individual systems. Users find content in any system through their standard Interplay Web GUI, no matter where it is.
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Web Retrieval and Web Cataloging
Interplay Media Asset Manager Web Applications speed workflow by enabling retrieval, browsing, cataloging, and EDL generation upload and download of rich media content from any desktop. Users find content quickly and  metadata and essence views of all content types provide allow fast, positive identification, including unique storyboard and highlighted views for video content. Control and Administration
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Control and Administration

Workflow Support and Automation
"Configuration and management of workflows are handled by Workflow Support and Automation. System workflows, user workflows and interactions, and workflow scheduling and initiation are all managed through dedicated management services. A Resource manager balances work and jobs via queues, and the Rules Engine controls rule-based transfers of media essence.
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Workspace Management
Workspace Management is the web-based collaboration platform of Interplay Media Asset Manager. It provides users with a familiar, easy to use, Explorer-like interface, including several views of integrated third party systems. Via simple drag-and-drop and copy & paste operations, Interplay Media Asset Manager intuitively supports users in their daily activities.
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Conditional Access
In many cases administrators need to limit access to certain media objects for specific user groups. Groups are granted access to the content of one or more specific areas, or pooled content. Conditional Access allows access to media objects for user groups based on the metadata in a configurable, straight-forward way. 
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Monitoring and Reporting
The Monitoring and Reporting tools aids planning and optimization by giving administrators a detailed view of system operation and status. Administrators can monitor performance across the entire workflow, e.g., number of objects in the system, number of transcoding processes or imports, what video material has been re-used by whom and how often.
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Localization and Language Support
Interplay Media Asset Manager is available in English and German for all end user applications. Multi-language support, based upon Unicode usage throughout the system, provides users with interfaces in their chosen language. Additional language localizations are easily added with the system administration tools. Search capabilities can be configured to support language-dependent word breakers and stemmers.
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Multi Channel Scheduling
Multichannel Scheduling (MCS) is a web-based solution for scheduling and monitoring jobs on up to 128 channels from any workstation. Users can schedule recording and playout jobs, enter basic metadata, set start and end times, and monitor status. A dashboard view shows all jobs by day, week, or month and once created can be easily modified and updated.
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Rights Management
Usage and repurposing rights are fundamental to media content. For video and audio content rights can become very complex, varying within a single audio or video clip. A fully integrated Rights Management system enables annotation, retrieval, display and execution of usage rights and restrictions, assignable globally, time-dependent, and assignable separately for audio and video tracks.
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