Meeting Your Challenges

Avid Interplay MAM 4 helps you meet those challenges and achieve greater profitability by providing the most comprehensive, intelligent solution for enterprise media management available today.

Comprehensive enterprise media management organizes media, makes it broadly accessible, unifies and coordinates every aspect of production, and links with business systems to maximize revenue.

Interplay MAM lets customers build open, companywide workflows and central archives that interlink every contributor, facility, geographic location, and media application in the enterprise, enabling them to handle any type of content and associated metadata.

Expandable Metadata

A highly scalable and flexible data model enables Interplay MAM to handle your current and future business needs. Expandable time-based metadata tracks let you create and modify rich descriptive information for every user need and asset type including video, audio, still image, graphics, and text. Web Services APIs and a true SOA structure enable server, storage, editing, graphics, and traffic system integrations.

Collaborative Power

Intuitive web-based tools connect every contributor, from producers, editors, journalists, and assistants to archivists, administrators, wherever they are, with the media they need. An advanced workflow engine coordinates all user and process tasks, automates non-creative tasks, and graphical workflow modeling allows easy, error-free modifications.