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Interplay MAM 4

Features | Benefits | New Features

Top Interplay MAM Features

Essence management

Essence management

Exceptionally scalable and flexible data model enabling comprehensive media and metadata management with customizable views.


Layered timeline annotation

Layered timeline annotation

Multiple metadata tracks presenting rich, time-based descriptive information that can be created and modified for any need.


Web-based user tools

Web-based user tools

Intuitive role-based tools to connect local or remote PC and Mac users to media and extend real-time collaboration across workgroups, divisions, and geographies.


Flexible workflow engine

Flexible workflow engine

Workflow orchestration from ingest to archive through a flexible engine with visual modeling.


SOA structure and Web Services API

SOA structure and Web Services API

Ready integration with servers, encoders, disk storage and archive systems, custom applications, and commercial ERP systems.


Top Interplay MAM Benefits

Cost effective management

Universal media access, workflow orchestration, and real-time project visibility.

  

Comprehensive value

Get the full power of Interplay MAM in the focused, easy to deploy Active Archive solution package.

Multi-platform distribution

Ability to reach new audiences by linking production with automated distribution processes.

  

Greater business agility

Ability to respond to competitive opportunities, grow revenues, increase market share, and retain creative talent.

Unified operations

Common access to a safe, automated central archive, linking operations and systems.

  

Drives content quality

More time spent creating and using assets in new ways.

New Interplay MAM 4 Features

Web-based, frame-accurate media player with the response and precision you expect from Avid.

  • Supports Mac environments
  • Works quickly and accurately with proxy media
  
  • Expands media access across the enterprise using web browser-based tools

Graphical workflow management

Visual modeling for quicker, error-free workflow design and modification.

  • Drag-and-drop workflow building and reuse
  
  • Quick way to identify and resolve issues

Interplay MAM-Production Integration

Transparent linkage between production asset management and media management systems.