Avid MediaCentral Platform


As the foundation of a fully streamlined media workflow, the Avid MediaCentral Platform enables you to boost efficiency, collaborate remotely, and access projects and media from everywhere. No matter if you work in a large broadcast or media enterprise, post-production facility, educational institution, recording studio, small editing suite, or your own home studio, Avid MediaCentral will become an integral part of your workflow, offering common services and a front end that provides a unified experience, no matter how you access it.

Common services

Find files fast with shared media services

Find files fast with shared media services

If you’ve got audio and video assets strewn across multiple storage systems and databases, or even across multiple facilities, you know how challenging it is to find what you need. With the Avid MediaCentral Platform, all media services are centralized, enabling you to access, share, and interact with media stored and/or managed by products connected to the platform.

For example, with centralized media playback services, you can play back or stream audio and video content to whatever device you need, no matter where it is on the platform or what application was used to create it. And with the new Media | Index option, you can search multiple Interplay | Production, Interplay | MAM, and iNEWS databases to find files fast—no matter where they’re stored.

Get more choice, thanks to the connectivity toolkit

Get more choice, thanks to the connectivity toolkit

To provide you with more choice, the connectivity toolkit enables our third-party partners to make their products and services available to you across the Avid MediaCentral Platform. You can then customize your workflow by adding the tools and services you want to your platform—no matter who makes them—with ensured compatibility.

Avid makes more APIs and SDKs available for third-party partner development than any other media company—including tools that enable our partners to integrate their products and services with Pro Tools and Media Composer, Interplay, and iNEWS—providing the most open environment in the industry. We currently have over 600 third-party solutions partners, with more APIs and SDKs coming soon. And we’ll continue to expand the platform with more third-party partners to provide a wealth of product and service choices that all work and communicate with each other seamlessly.

Gain greater efficiency with workflow orchestration

Gain greater efficiency with workflow orchestration

Our vision is to create an underlying engine that will enable you to automate processes, optimize workflows, and analyze data across the Avid MediaCentral Platform. These orchestration services will take care of a multitude of tasks to boost your performance and efficiency, as well as help you make data-driven decisions about how to deploy and expand your platform.

Simplify administration through unified management

Simplify administration through unified management

All user authentication, permissions control, and platform settings are accessible from a single, centralized management system, providing the fastest and easiest way to control access to your Avid MediaCentral Platform. For individual users, simply sign on once and you can freely move about the platform. For system administrators, get one-stop administrative power to control user access to all platform tools and capabilities.

Underlying technology

Avid Resolution Independence

Work in any resolution with Avid Resolution Independence

With Avid Resolution Independence, you can work with practically any media in every resolution—SD, HD, 4K, and beyond—using your existing infrastructure. Coupled with the new Avid DNxHR codec, you can choose the ideal format for the task at hand—from lightweight proxies for high-performance editorial, remote collaboration, and storage-constrained environments, to mastering-quality HD or 4K files for delivery. Media Composer | Software will be the first to support this new platform-centric technology, with support for more products and solutions across the Avid MediaCentral Platform coming soon.

Unified experience

Access projects everywhere with MediaCentral | UX

Whether you’re on a Mac or Windows workstation in the studio, a laptop in the field, or an iPad at the airport, you can access media and work on projects across your platform through MediaCentral | UX (formerly Interplay Central). This front-end interface, designed for use on web and mobile platforms, provides a unified experience (UX), enabling you to work whenever, wherever, and with whatever you want.

MediaCentral | UX works with Media Composer, Media Composer | Cloud (formerly Interplay Sphere), Interplay | Production, Interplay | MAM, iNEWS, and third-party solutions, enabling producers, editors, assistants, loggers, and other team members to contribute to the creative process—without having to be in the facility. You can search for and play back clips, log and create sequences, drop markers, make notes, send messages to other team members, collaborate and edit projects everywhere (in conjunction with Media Composer | Cloud), monitor and mix audio, and more.

Learn more about MediaCentral | UX.