x

Interplay Production

 
 We have become more collaborative and efficient than ever before, meeting our business and technological challenges
Mohamad Fares, Head of Broadcast Technology, Qatar Television

The necessity to meet increased competition and exploding demand for more content delivered in more versions to more platforms without compromising creativity or quality requires a better approach to media production.

Interplay Production manages and coordinates content creation, automates workflow, and empowers contributors across the production and editorial ecosystem so that projects can easily move in parallel and be completed faster. Tasks like media movement, transcoding, and proxy generation are orchestrated in the background while producers, editors, assistants, and reviewers around the world can find, arrange, edit, review and annotate media—without wasting time looking for the right clip.

  • Increase production capacity
    From a single facility or in locations across the world, contributors can work on multiple projects, or the same project, at the same time. With intelligence applied to every asset, media becomes easier to locate, use, and repurpose, and teams can stay focused on creating content rather than managing it.
  • Opens opportunity
    With capacity to do more, organizations can develop new programming and explore new markets. Interplay Sphere workgroup-connected remote editing opens completely new production and content possibilities, and Interplay Pulse lets content creators directly publish to any platform for faster and more effective audience reach.
  • Lowers costs
    Interplay Production takes content creation to a whole new level of speed, efficiency, and creativity. Work goes faster, costs go down, and creativity flows when access to media is instant, remote sites are interconnected, and contributors have the tools they need when they need them.
  • Integrates with existing systems, extends workflows
    A vibrant partner ecosystem and powerful APIs mean that the solution you need is close at hand. Interplay Production workflows are tightly integrated with Avid editing, Avid ISIS storage and video infrastructure.
  • Proven reliability
    With over 1400 deployments, Interplay Production is relied on daily by the most demanding deadline-driven broadcast and media production organizations in the world. Partnership with Avid means ready access to industry best practices and the most knowledgeable Services and Support professionals in the industry.