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Avid MediaCentral Platform

Media Central Platform

Whether you create music, movies, television shows, news broadcasts, video, or other media, competition and consumer demand have led to overwhelming pressure for greater efficiency. But today’s workflows often involve piecing together a puzzle of disparate products, services, and technologies to build your digital media value chain, from media creation and management tools, to monetization solutions.

We’re solving this challenge by introducing the Avid MediaCentral Platform—an open, extensible, and customizable foundation that streamlines and simplifies workflows by tightly integrating all products and services that run on top of it, bringing the Avid Everywhere vision to life. The platform provides the utmost security and protection, enabling you to create and deliver content in smarter, faster, and easier ways—with the Avid and third-party solutions you choose to use.

Avid MediaCentral doesn’t require any additional software purchase or installation to access or use, as it’s built into the framework of many Avid products you may own, though additional components and installation may be needed to extend workflows. What’s more, you can customize your platform functionality by adding services and components when you need them, and turning them off when you don’t.