Our collective voice matters. Let yours Be heard.
And who isn’t? It touches almost everything we do, and for many of us music is the storyline of our lives—it motivates, inspires and defines who we are. And music touches every form of storytelling, from the films we watch, to the shows we love, and the entertainment that moves the world.
The Digital Challenge
While digital technologies have improved many parts of our lives, the innovation that digital has delivered has been impacting the music industry for well over a decade. Digital has disrupted many industries. However, few have been impacted as much as music, putting pressure on every aspect of the business.
Nobody escapes the challenges of the digital era. Too many writers, producers, editors, mixers, promoters, labels, publishers and distributors alike are struggling to be properly recognized and rewarded for their work. We need to foster and encourage solutions that are both fair and equitable for everybody who creates music and contributes in the ecosystem.
We need aspiring and up-and-coming artists to continue to pursue their craft and develop their own voice. We need today’s artists and creative professionals to be able to make a good living doing what they love. And we need the music industry’s economy to profit from top to bottom, ensuring every participant can realize their creative vision or economic goal.
A Voice for Positive Change
At Avid, we are for music. We care deeply about this industry and want to do our part to bring attention to the situation. That’s why Avid is using its position to encourage others to join us in lifting their voices and taking action to put a spotlight on the issues and bring positive change for everyone in the industry. We encourage everyone across the industry to get involved—whether a technology supplier, merchant, songwriter, musician, engineer, producer, promoter or whatever other role—our collective voice matters. We are all for music.
We Begin a Movement
And that’s why Avid has created the #WeR4Music movement. It’s meant to include, inform and empower anyone to take a stand to ensure that music creation continues to flourish and that the industry prospers, so that everyone who contributes gets the recognition or reward they deserve for their work, new artists are encouraged to pursue their dreams, and new genres encouraged to emerge.
Raise Your Voice. Be Heard.
You’re here because you care. So, follow through on your initiative and help us by raising your unique voice and be heard as part of the #WeR4Music movement that Avid has started. There are several ways that you can participate—starting with signing the petition, then doing your homework by learning more about the situation while adding your voice today via social media discussions utilizing the #WeR4Music hashtag, or even contacting your local and national government representatives to let them know where you stand. This is your chance to help the entire music community at large. Below are several helpful links to help you raise your voice and be heard.
Learn about the solution to the challenges of digital disruption from Avid CEO, Louis Hernandez, Jr.
Get involved with trusted industry organizations dedicated to supporting your rights and aspirations
How Avid Helps music professionals
Due to our intense care and concern for the future of the music industry, and everyone who participates in it, Avid has been acting boldly over the last several years to deliver innovative solutions and unique approaches to help. On top of starting the #WeR4Music campaign, there are many other ways we’re helping make it easier for everyone across the music industry to Create, Connect, Collaborate and Be Heard—many of these for free!