Features

Common services

Gain greater efficiency with new cloud media services—coming soon

With a shared pool of virtualized Avid Media Suite services running in the background on the new Infrastructure Management Layer, you get access to hosted applications, media services, and infrastructure on demand. With shared media services accessible by anyone in your organization, you gain the unprecedented flexibility to spin up or wind down media services in tune with your production needs, so you can design the services that best suit your operation.  

Find and optimize content easily

Avid Dialogue Search and Avid Illuminate are two timesaving tools currently available to help you quickly locate clips and verify content, respectively. Coming soon, both will be accessible as cloud media services in the upcoming MediaCentral | Cloud UX. With Dialogue Search service, you’ll be able to type words and locate every clip that contains these spoken words in seconds—across all available storage and archives. And Illuminate will automatically verify captions, video description, and languages in your content for fast quality assurance and compliance.

Get total peace of mind

Security and protection are at the core of the platform, safeguarding your entire media workflow and pipeline. And when you choose Microsoft Azure, our preferred cloud-hosting platform, to expand media production across a hybrid environment, you can rest assured knowing your content is safe. Azure helps protect your assets through rigorous methodology and a laser focus on security, privacy, compliancy, and transparency. That’s why Azure has more certifications than any other cloud provider.

Learn more about our alliance with Microsoft
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Gain better media intelligence—coming soon

With upcoming access to integrated media analytics, you’ll get a better understanding of your viewers’ habits and most popular content. You can then make more informed decisions about your content and production direction to better capitalize on opportunities.

Bridge workflows with the Connectivity Toolkit

Through its open architecture and Connectivity Toolkit, MediaCentral makes it easy to connect third-party Alliance Partner tools, technologies, and services to the platform. This enables media organizations to customize the platform for their unique workflows and needs, including supporting cloud-based production. In fact, many leading technology developers are already leveraging the cloud to bridge workflows, including x.news, make.tv, Burst, and latakoo.

Extend your workflow through APIs and SDKs

Avid provides more APIs and SDKs than any other media company—including tools that enable our partners to integrate with Pro Tools, Media Composer, Interplay, and iNEWS—providing the most open environment in the industry. We currently have over 600 third-party solutions partners, with more APIs and SDKs coming soon. And we’ll continue to expand the platform with more partners to provide a wealth of choices that all work and communicate seamlessly.

Gain greater efficiency with workflow orchestration

Using optional media modules, you can automate processes and optimize workflows across the MediaCentral Platform. Orchestrate the process of ingesting media into production and nearline storage with Media | Director, which initiates media parking, check-in, and transcoding through a simple drag-and-drop interface. And with Media | Distribute, you can quickly and easily distribute content to diverse channels and devices, orchestrating workflow and automating file preparation and transcoding.

Find files fast with shared media services

With the MediaCentral Platform, all media services are centralized, enabling you to access, share, and interact with media stored and/or managed by products connected to the platform. For example, with centralized media playback services, you can play back or stream media to whatever device you need. And with the Media | Index option, you can search multiple Interplay | Production, Interplay | MAM, and iNEWS databases to find files fast—wherever they’re stored.

Underlying technology

Access Avid software everywhere—coming soon

Avid is cloud-enabling its software to run on premises, in a private data center, and in the public cloud for more flexibility and utilization. Access software locally or in a virtual environment using a computer or thin client. Connect teams for collaboration in a hybrid environment from anywhere, using any device. And cut spending on provisioning expensive workstations in favor of inexpensive thin clients, providing more flexibility with CapEx and OpEx. 

Scale your infrastructure on demand—coming soon

Gain the agility to scale your infrastructure as needed—on-premises, in a private data center, and in the public cloud. With the new Infrastructure Management Layer, you can scale resources, add capabilities, and optimize your storage, computing power, and bandwidth across your enterprise. Plus, new automated “push button” enterprise software deployment makes it faster and less labor-intensive to deploy, update, configure, and optimize software and resources across your entire environment.

Get flexible licensing options

With flexible enterprise licensing plans, you can enjoy economies of scale by aggregating spend across departments and sites. Reduce administrative overhead for managing licenses. Standardize your workforce with consistent tools. Gain flexibility to scale client capacity as work demands. And get current and stay current with a predictable expense model. 

Work in any resolution with Avid Resolution Independence

With Avid Resolution Independence, you can work with SD, HD, 4K, and beyond, using your existing infrastructure. Coupled with the Avid DNxHR codec, you can choose the ideal format—from lightweight proxies, to mastering-quality HD or 4K files for delivery. Media Composer, Interplay | Production, and other Avid products currently support this platform-centric technology, with more coming soon.

Unified experience

Access projects everywhere with MediaCentral | UX

Whether you’re on a workstation in the studio, a laptop in the field, or an iPad at the airport, you can access media and projects across the platform using MediaCentral | UX. This front-end interface provides a unified experience (UX), enabling you to work wherever and with whatever you want. And coming soon, its successor—MediaCentral | Cloud UX—will provide even easier and more efficient ways to interact with projects and media on premises, in your private data center, and on the public cloud.

Enable local and remote collaboration

MediaCentral | UX works with Media Composer, Media Composer | Cloud Remote (formerly Media Composer | Cloud), Interplay | ProductionInterplay | MAMiNEWS, Maestro, Media | Distribute, Social Media Hub, and third-party solutions, enabling all team members to collaborate—without being in the facility. Search for and play back clips, log and create sequences, drop markers, make notes, send messages, collaborate and edit projects everywhere (with Media Composer | Cloud Remote), monitor and mix audio, and more.