Gain greater efficiency with new cloud media services—coming soon
With a shared pool of virtualized Avid Media Suite services running in the background on the new Infrastructure Management Layer, you get access to hosted applications, media services, and infrastructure on demand. With shared media services accessible by anyone in your organization, you gain the unprecedented flexibility to spin up or wind down media services in tune with your production needs, so you can design the services that best suit your operation.
Find and optimize content easily
Avid Dialogue Search and Avid Illuminate are two timesaving tools currently available to help you quickly locate clips and verify content, respectively. Coming soon, both will be accessible as cloud media services in the upcoming MediaCentral | Cloud UX. With Dialogue Search service, you’ll be able to type words and locate every clip that contains these spoken words in seconds—across all available storage and archives. And Illuminate will automatically verify captions, video description, and languages in your content for fast quality assurance and compliance.
Get total peace of mind
Security and protection are at the core of the platform, safeguarding your entire media workflow and pipeline. And when you choose Microsoft Azure, our preferred cloud-hosting platform, to expand media production across a hybrid environment, you can rest assured knowing your content is safe. Azure helps protect your assets through rigorous methodology and a laser focus on security, privacy, compliancy, and transparency. That’s why Azure has more certifications than any other cloud provider.
Gain better media intelligence—coming soon
With upcoming access to integrated media analytics, you’ll get a better understanding of your viewers’ habits and most popular content. You can then make more informed decisions about your content and production direction to better capitalize on opportunities.
Bridge workflows with the Connectivity Toolkit
Through its open architecture and Connectivity Toolkit, MediaCentral makes it easy to connect third-party Alliance Partner tools, technologies, and services to the platform. This enables media organizations to customize the platform for their unique workflows and needs, including supporting cloud-based production. In fact, many leading technology developers are already leveraging the cloud to bridge workflows, including x.news, make.tv, Burst, and latakoo.
Extend your workflow through APIs and SDKs
Avid provides more APIs and SDKs than any other media company—including tools that enable our partners to integrate with Pro Tools, Media Composer, Interplay, and iNEWS—providing the most open environment in the industry. We currently have over 600 third-party solutions partners, with more APIs and SDKs coming soon. And we’ll continue to expand the platform with more partners to provide a wealth of choices that all work and communicate seamlessly.
Gain greater efficiency with workflow orchestration
Using optional media modules, you can automate processes and optimize workflows across the MediaCentral Platform. Orchestrate the process of ingesting media into production and nearline storage with Media | Director, which initiates media parking, check-in, and transcoding through a simple drag-and-drop interface. And with Media | Distribute, you can quickly and easily distribute content to diverse channels and devices, orchestrating workflow and automating file preparation and transcoding.
Find files fast with shared media services
With the MediaCentral Platform, all media services are centralized, enabling you to access, share, and interact with media stored and/or managed by products connected to the platform. For example, with centralized media playback services, you can play back or stream media to whatever device you need. And with the Media | Index option, you can search multiple Interplay | Production, Interplay | MAM, and iNEWS databases to find files fast—wherever they’re stored.