Enlighten viewers with Maestro | TX Branding Graphics
Get a more efficient workflow
The Maestro | TX Branding Graphics configuration (formerly Maestro | Branding and previously 3DPlay) features an action-based controller that enables you to go beyond the typical channel branding graphics workflow. You can combine graphics, content, and animation into a button (action) and define its behavior. Once an action is created, you can trigger it multiple times using different data, giving you more flexibility to adapt to unpredictable changes.
Automate graphics playout
Maestro | TX works with all major automation systems and interfaces, including Aveco, Imagine ADC 100 and D-Series, Snell Morpheus, Evertz, Pebble Beach, and other systems. And because Maestro | TX can be used with a single channel or multiple playout channels through a single user interface, it’s an efficient, frame-accurate, and scalable solution for even the most demanding broadcast environments.
Automate your workflow
Maestro | TX can be used in several operational modes, including with automation systems using CII, VDCP, and USC protocols. When configured to work with automation, the events are triggered, and their statuses are reported back to automation. This enables you to deliver graphics faster and more accurately.
Enable logic-based graphics
With support for logic-based graphics, Maestro | TX enables you to set if/then/while conditions and will calculate the data to trigger the behavior and action of the targeted graphics automatically. This is ideal for visuals that depend on a time or date. For example, before a show’s “coming up next…” snipe is triggered, Maestro | TX can automatically pull the show’s scheduling data from traffic/automation and combine it with the latest graphics, ensuring you’re airing the most up-to-date information.
Pull info from multiple data sources
In addition to manually ingesting data, Maestro | TX can automatically pull info from a data source and populate it into a graphics template in real time. It can simultaneously query multiple data sources and supports commonly used data sources such as SQL, XML, TXT, RSS feeds, and many more.
Create rich video clip content
With Maestro | TX, you can embed video clips into your branding graphics too. It supports all commonly used file formats, including MXF, AVI, and QuickTime (with or without an alpha channel), in a wide variety of codecs. In addition to clip playback, you can work with live video inputs too. Depending on your hardware configuration, you can integrate from two to eight HD/SD inputs.
Keep traffic running smoothly
Maestro | TX features a traffic system toolset that gives you better visibility into your graphics scheduling. Use the browser module to access all actions, ingest data, preview graphics locally, and confirm the content within the traffic application. Once everything looks good, simply generate a graphic event to add it to the playlist automatically, saving time since graphics can be previewed and approved simultaneously. To minimize manual data insertion, integrate the browser’s ActiveX into any scheduling/traffic system to exchange data with the host application.
Maestro | TX offers unique validation capabilities that are initiated by the automation system. Once a playlist is loaded, the automation system enquires Maestro | TX about the status of each individual event. Maestro | TX then verifies that all relevant graphic elements are available, including textures, clips, and text. If an element is missing, you’ll receive prompt notification, giving you enough time to retrieve it.
Mix embedded audio
Maestro | TX enables you to control and manipulate up to eight stereo embedded audio channels, which you can mix with additional inputs and audio clips into a single output. It also gives you full control over the volume level, crossfading, and other embedded audio mixing features.
Take control of permissions and metadata
With built-in user rights management, you can ensure that each user only operates Maestro | TX according to his or her user profile and rights. Control what settings, menus, and read/write permissions users can access. Add the owner’s name, date created, and other info into standard metadata fields. You can also generate custom fields to add such info as comments, descriptions, and categories, making media sorting and search faster and more efficient.
Archive content easily
With Maestro | TX, you can collect and archive all related data—including images and clips—from where it originated and extract it to the playout center, along with its environment and path. This is particularly useful when creation and playout are in different sites or networks.
Get proven system reliability
Maestro | TX is powered by Avid’s proven HDVG video rendering platform, which provides maximum performance and reliability. It runs on a reliable Linux operating system and offers system redundancy, including hot-swappable dual power supplies, mechanical and software bypass, and RAID-based system disks.