MediaCentral Platform


The world’s most flexible and integrated media production and distribution platform

As the foundation of our Avid Everywhere vision, the MediaCentral Platform empowers unrivaled efficiency, streamlined workflows, remote collaboration, and the unparalleled capacity to contribute to any production from anywhere. And now together with our new alliance partner, Microsoft, we’re leading the industry’s ability to handle full-scale media production by extending MediaCentral in the cloud.

Learn about the platform on our blog


  • A customizable foundation
  • A unified experience for fast, collaborative media production
  • The flexibility and simplicity you need
  • Total peace of mind
  • Avid MediaCentral is built into the framework of many Avid products you may own, though additional components and installation may be needed to extend workflows. What’s more, you can customize your platform functionality by adding services and components when you need them, and turning them off when you don’t.

  • Access media and work on projects from practically any device, everywhere, using MediaCentral | UX, the cloud-based, web front-end to the Avid MediaCentral Platform.

  • Boost efficiency and adapt to changing needs quickly with a foundation that’s open, extensible, and customizable. The Avid MediaCentral Platform ties together all products and services that run on it to streamline your entire media production pipeline.

  • Security and protection are at the core of the platform, safeguarding your entire media workflow and pipeline. With the Avid MediaCentral Platform, your most valuable asset—your media—is fully protected.