Unify teams with the story-centric workflow
Today's audiences have an insatiable appetite for consuming all angles of a story. Not just on TV, but on websites, through mobile apps, and across social media. With our new story-centric workflow, you gain the efficiency you need to create, collaborate, manage, and deliver a wider range of multimedia-rich content. And engage a wider audience across a wider variety of screens. All by using a single interface—MediaCentral | UX.
Transition to video over IP and UHD—coming soon
Modernize your production end to end—without the costly upgrades. With support for video and graphics over IP coming soon to multiple products across the MediaCentral Platform, you can transition from SDI and use your existing Ethernet infrastructure to ingest, insert, monitor, and play out content, boosting system flexibility and interoperability. And with new support for UHD, you can create and deliver even higher quality content than ever before.
Connect to the MediaCentral Platform with Premiere
With the new Avid MediaCentral | UX Connector for Adobe Premiere Pro CC, Adobe editors can now connect to Interplay | Production, Interplay | MAM, and iNEWS systems and collaborate locally and remotely with Avid editors. Using MediaCentral | UX, this connector enables you to access the platform through a dedicated panel in Premiere Pro CC to browse, search for, access, and import clips and sequences from Interplay for editing in Premiere. You can also export rendered sequences back to Interplay, providing a complete roundtrip workflow.
Expand your graphics workflow
Drag and drop clips or images directly into Avid Maestro graphics templates through the new integrated graphics pane, accelerating real-time broadcast production and workflows.
Edit more easily
With the new Snap to Cut feature, you can quickly cut parts of a sequence without leaving a gap. You can also now preserve the state of the Video ID overwrite between send-to-playback operations. And get better insight into what media is offline in your timeline with the new red visual indicator—especially useful when using the Review for Playback button before sending to playback.
Publish media to multiple platforms simultaneously
Deliver content sourced from iNEWS, Interplay | Production, and Interplay | MAM to multiple web, mobile, and social channels quickly with direct integration with Media | Distribute, accessible through MediaCentral | UX.
Customize logging for multiple production types
Log media with more relevance to your diverse production needs. With the optional Customizable Logger, you can design and create custom logging panes and pane templates using drag and drop. Enhance metadata content for sporting events, elections, reality show episodes, and other productions. You can even use it with Interplay | Production and Interplay | MAM managed assets, as well as assets being edited while being captured.
Minimize costs and space
Save on power and cooling costs by reducing your hardware footprint. MediaCentral | UX is now VMware aware, so you can run and install it on a single node virtual machine instead of on hardware. You can then deploy and operate multiple Avid applications, including MediaCentral | UX, iNEWS, and Interplay | Production, on a single physical server.