MediaCentral is entirely modular, enabling you to customize your system with any combination of workflow modules, apps, services, editor panels, and connectors to meet your unique and ever-changing needs. Here’s how you can customize your own platform solution.
Build Your Own
STEP 1: CHOOSE A PRIMARY WORKFLOW MODULE
Start building your MediaCentral system by selecting one or more of these primary workflow modules to meet your production and business needs. You can also turn on or off user access to any module based on each team member’s role.
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MediaCentral | Asset Management
Advanced media asset management for news and post production teams
For demanding broadcast, news, and post production environments, this robust asset management module manages the entire content lifecycle, making it easy to browse and retrieve media across multiple tiers of storage for reuse or repurposing. -
MediaCentral | Editorial Management
Robust file and workflow management for small to mid-sized creative teams
For smaller post production and broadcast facilities, this affordable file management module brings unprecedented collaborative power, plus project and media sharing capabilities, to your workflow. -
MediaCentral | Graphics Management
Next-generation graphics asset management for news and sports
For news and sports production, this powerful and easy-to-use graphics asset management solution delivers seamless workflow integration across your entire real-time graphics production environment. -
MediaCentral | Newsroom Management
Complete story creation and rundown management for news teams
For news production teams, this news and story-centric module provides the workflow efficiency and speed you need to be the first to deliver breaking news across multiple channels. -
MediaCentral | Production Management
Advanced file and workflow management for mid-sized to large production teams
For large broadcasters and media enterprises, this powerhouse production module simplifies and accelerates the entire media production workflow without compromising creativity or quality.
STEP 2: CHOOSE A WEB OR MOBILE CLIENT
Get access to projects, media, and your MediaCentral tools through a single simple interface—MediaCentral | Cloud UX—available for web and mobile device use. Choose from three distinct client license offerings—View, Browse, or Edit—which each come with a bundle of apps to accomplish a variety of tasks.
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MediaCentral | Cloud UX
MediaCentral | Cloud UX is the user-friendly graphical web interface for MediaCentral, enabling you to access projects, media, and more from anywhere through a web browser on your desktop computer, laptop, or mobile device.
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MediaCentral | Cloud UX for iOS
Access MediaCentral | Cloud UX through a native mobile app for Apple iPhones and iPads.
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MediaCentral | Cloud UX for Android
Access MediaCentral | Cloud UX through a native mobile app for Android-based smartphones and tablets.
Available Apps
MediaCentral apps provide all of the essential and unique capabilities you need for high efficiency media production. Here are the apps available, dependent on your choice of MediaCentral | Cloud UX client license. You can also turn on or off user access to any app based on each team member’s role.
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MediaCentral | Assign—coming soon
Easily develop, plan, delegate, and communicate story coverage and info to team members through user-friendly tasks for more efficient collaboration.
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MediaCentral | Browse
Gain quick insight into all of the media assets available with this app, which enables you to view content in a familiar folder structure, hoverscrub through any clip to preview (available as an option), and play back content. You can also organize and maintain a list of your favorite browsing locations for fast access, eliminating excessive navigation.
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MediaCentral | Caption—coming soon
Add closed captioning to projects and work with captions throughout your media production for on-air and web content.
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MediaCentral | Dashboard—coming soon
Enable your engineering team to host your own company-created widgets within the MediaCentral | Cloud UX interface. This space can display small widgets that provide such items of interest as system information, number of licenses available, system health, a message of the day, and anything else your organization desires and can design.
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MediaCentral | Document
Display nearly any type of document asset, such as Word files and PDFs.
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MediaCentral | Edit
Quickly put together a rough cut of your story with tools that enable you to create sequences, mark in and out points, perform basic editing—including L-cuts and transitions—and even add voiceovers and Maestro | News graphics.
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MediaCentral | Log—coming soon
Add and modify video logs, as well as design and create custom logging panes and pane templates, to dramatically speed up shot selection, while minimizing mistakes.
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MediaCentral | Maestro News
Drag and drop clips and images directly from any MediaCentral workspace into Maestro | News graphics templates to accelerate real-time broadcast graphics production. You can also add text, edit content, add graphics to sequences, and preview graphics—all within MediaCentral | Cloud UX. Not only will graphics play out in real time, the graphics can also be rendered for web output (coming soon).
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MediaCentral | Message—coming soon
Send messages and share notes, clips, asset links, markers, search results, and more with your team to facilitate better communication and accelerate pre-planning, review, and approval.
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MediaCentral | Process
Ensure your media production environment is running optimally with the ability to monitor the progress of all background processes and media service activity, including error messaging and status.
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MediaCentral | Publish
Deliver on-air content for viewing on websites, social media, and mobile apps. This app works in conjunction with the MediaCentral | Distribute service to simplify, streamline, and unify content distribution across diverse channels and devices.
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MediaCentral | Research—coming soon
Simplify newsgathering by consolidating the ingest of news content, including wires, social media, and other sources. See what’s trending across social media—including Twitter and Facebook—and leverage what people are saying and sharing to shape stories and engage with your audience.
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MediaCentral | Rundown
Manage rundowns and produce shows with ease with an app that makes it easy to duplicate, group, and associate stories with sequences and execute monitor functions during live news show production.
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MediaCentral | Search
Find the media you need fast using powerful global search, filter, and indexing tools that make it easy to locate relevant video, audio, graphics, and/or document content across multiple local and remote systems. Add the optional MediaCentral | Phonetic Index service and you can find clips based on spoken dialog. You can also organize and maintain a list of your frequently performed searches for fast access, reducing the extra time spent searching for assets.
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MediaCentral | Tasks
View all of the tasks assigned to you, either individually or as a group, for easier tracking and completion, boosting productivity while minimizing downtime—and the risk of overlooking important criteria.
STEP 3: ADD THE SERVICES YOU WANT
When it comes to moving media, MediaCentral services make the job easy, as they handle all of the housekeeping and heavy lifting for you. Add any of these services to accelerate your production pipeline. You can also turn on or off user access to any service based on each team member’s role.
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MediaCentral | Archive Production
Automatically archive and retrieve clips, sequences, and other media to and from your archive and production storage systems with a simple drag and drop.
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MediaCentral | Copy
Duplicate assets and media of any file type, including entire folder structures, to a separate workgroup, providing the fastest way to replicate shared assets from one MediaCentral system to another.
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MediaCentral | Deliver
Transfer media, sequences, and shot lists between MediaCentral workgroups with this handy service, enabling you to move just the files required, in just the way the receiving workgroup needs it.
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MediaCentral | Distribute
Get quick and easy one-stop publishing to a variety of OTT, VOD, and social media platforms simultaneously—including Facebook and Twitter, accelerating multichannel content distribution. This service works in conjunction with the MediaCentral | Publish app.
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MediaCentral | Ingest
Get powerful yet easy-to-use scripting tools to orchestrate the process of ingesting media into production and nearline storage, so you can start editing immediately.
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MediaCentral | Move
Optimize your Avid NEXIS and/or Avid ISIS storage with a service that adjusts your storage workspaces to meet changing production needs, helping maintain optimal balance between system performance and capacity.
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MediaCentral | Orchestrate
Create structured, repeatable workflows that automate processes and increase efficiency, while providing new levels of transparency into your production pipelines. This powerful process management service can be customized to manage any workflow, from simple batch processing scripts to the most complex workflows spanning systems, teams, and sites. Collected data can feed into automated reports and dashboards, giving you real-time insight into project status and resource utilization.
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MediaCentral | Phonetic Index
Find footage that contains a certain spoken word or phrase in seconds with this option for MediaCentral | Search that automatically indexes video and audio content across MediaCentral phonetically.
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MediaCentral | Shared Library
Archive everything—from original sources and production elements, to finished programs—all in one unified archive, with automated workflows.
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MediaCentral | Transcode
Automatically encode stored material into the resolutions you need for high-res editing, portable use, proxy editing, project finishing, and/or archiving.
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MediaCentral | Transfer
Exchange high-resolution media with other workgroups, remote locations, and partner-integrated systems easily with a service that manages processor-intensive media transfers to and from video servers and transcoding engines.
STEP 4: ADD OPTIONAL ADD-ONS
Expand your production capabilities with companion applications that integrate and work with MediaCentral, but function outside of MediaCentral | Cloud UX.
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MediaCentral | Capture
Increase the speed and accuracy of media acquisition through advanced automated feed scheduling and control, enabling you to capture an unlimited number of live video feeds simultaneously.
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MediaCentral | Command
Bring reliable news playout management to your workflow with a solution that can control a wide variety of video and graphics devices while dynamically linking to newscast rundowns. MediaCentral | Command (formerly iNEWS | Command) easily integrates with MediaCentral | Newsroom Management, iNEWS, or any MOS-supported interactive news management system on premises, as well as with solutions in a hybrid cloud environment. Or it can be operated independently through standalone playlists.
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MediaCentral | Deploy
Automate software installation across enterprise platform services and have basic configuration handled automatically, making large-scale installations much faster than manual processes—and far less prone to human input error.
STEP 5: ADD A PANEL TO INTEGRATE YOUR EDITORIAL
Got Media Composer or Adobe Premiere Pro CC? Bring MediaCentral’s advanced search capabilities directly into your editing interface with these integrated panels.
MediaCentral | Panel for Media Composer
Access Search and other MediaCentral functions right inside of Media Composer, enabling you to drag and drop media from MediaCentral directly into any Media Composer project, bin, or sequence. Add the MediaCentral | Phonetic Index option to Search, and you can even find clips that contain a certain spoken word or phrase in milliseconds, simply by typing those words in the search bar.
MediaCentral | Panel for Adobe Premiere Pro CC
Access Search and other MediaCentral functions right inside of Premiere Pro, enabling you to drag and drop content from MediaCentral directly into Premiere Pro. Add the MediaCentral | Phonetic Index option to Search, and you can even find clips that contain a certain spoken word or phrase in milliseconds, simply by typing those words in the search bar.
STEP 6: CONNECT THIRD-PARTY SOLUTIONS
Extend your MediaCentral workflow to third-party applications, systems, and services with these MediaCentral connectors. You can also turn on or off user access to any connector based on each team member’s role. (Please note—Facebook, Twitter, FileCatalyst, Signiant, and Aspera connectors are currently available; all others are coming soon.)
• MediaCentral | Connector for Aspera
• MediaCentral | Connector for Brightcove
• MediaCentral | Connector for CMS
• MediaCentral | Connector for Facebook
• MediaCentral | Connector for FileCatalyst
• MediaCentral | Connector for Kaltura
• MediaCentral | Connector for NewsCycle
• MediaCentral | Connector for Ooyala
• MediaCentral | Connector for Signiant
• MediaCentral | Connector for ThePlatform
• MediaCentral | Connector for Twitter
• MediaCentral | Connector for Vantage
• MediaCentral | Connector for Vimeo
• MediaCentral | Connector for WFS
• MediaCentral | Connector for WordPress WCMS
• MediaCentral | Connector for WorldNow WCMS
• MediaCentral | Connector for YouTube
• MediaCentral | Capture Router Connector
• MediaCentral | Command Maestro Connector
• MediaCentral | Command Playout Connector
• MediaCentral | Command Third-Party Graphics Connector
• MediaCentral | Command Third-Party Playout VDCP Connector
Looking to connect other solutions with MediaCentral? We have APIs available to help you integrate your workflows. Get the details.