The age of connectivity has irreversibly changed the news landscape. More viewers are turning to social media and websites—using a variety of devices—to stay informed. An insatiable appetite for news is driving demand within news organizations for continuous content production and delivery across many viewing platforms.

To thrive in this new reality, news production teams need comprehensive tools and workflow solutions to deliver news 24/7 across multiple platforms, as efficiently as possible. Avid gives you the news production tools you need to meet today’s content demands. You can create and deliver high-quality, engaging news across all platforms, continuously—and stay miles ahead of the competition.



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Solution Brief


Think about your workflow in a new way

Meeting the challenge

Delivering engaging content is key to keeping audiences tuned in. With our story-centric workflow, you can keep your team focused on quickly creating and delivering compelling stories across multiple platforms. Whether your team works on a global, national, governmental, or local level, you can:

  • Streamline your workflow by assigning stories, collecting and editing footage, writing stories for multiple platforms, and delivering content from a central, web-based interface
  • Ensure your production stands apart by creating professional-quality news packages with stunning graphics
  • Beat the competition and break stories faster with near-instantaneous ingest-to-playback turnaround
  • Unify dispersed news teams by enabling real-time story collaboration from anywhere
  • Break news across multiple screens and push past the noise of competing content
  • Speed up news production by easily accessing media with our secure, software-defined storage
  • Meet any budget by scaling production, storage, and delivery needs to your unique requirements

Integrated hardware & software

Asset Management

Systems and options to organize, track, and maximize the value of your media

Broadcast Graphics

Comprehensive tools to create and enhance on-air and in-studio presentations

Media Suite Modules

Options that extend and maximize the efficiency of your media production workflow

MediaCentral Platform

Underlying technology and tools that unify workflows and access across the platform

Newsroom Management

Professional media production and automation tools for news journalists and producers

Social Media Management

Solutions to increase, enhance, and sustain viewer engagement


Industry-proven shared and nearline storage systems for audio and video workflows

Video (NLE)

Professional video editing software and hardware

Video Servers

Multichannel video servers that provide near-instantaneous ingest-to-playback turnaround


Local and Regional Broadcast Solution Bundles

Leverage best-in-class broadcast workflow solutions, with one of three cost-effective bundles

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PlayMaker for News Production

React quickly to events around the world and be the first on air with your breaking news coverage, with PlayMaker

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Maestro for News Broadcasters

Enhance your on-air look by integrating stunning real-time 3D graphics into your newscasts to stand out from the crowd

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Special Offers

Upgrade to MediaCentral | UX and Save 25%

There's never been a better time to get on the MediaCentral Platform—upgrade your Interplay | Production and iNEWS licenses by adding MediaCentral | UX and receive 25% off

Learn more


Regional Broadcasters Webcast

Learn how Avid Everywhere helps you reach more viewers with high-quality content

News Production Blogs

Learn about the hot topics in news production


See what you can accomplish with MediaCentral | UX


Learn about troubleshooting, closed-captioning, and more

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Leading Irish commercial broadcaster, TV3, discusses adopting an end-to-end Avid workflow including next-generation creative graphics solutions.

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Al Jazeera Builds Global News Network with Avid

The main centers will all connect together to form one big news room. Everything will be visible for everybody, sharing information and video clips.

Ali Elhusseini, Head of network operations standards

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Griffin Communications Stays Sharp with Avid

Previously, both of our stations would send a team to cover major stories and sporting events. We needed a workflow that would enable us to maximize our media resources and more efficiently share content between both markets.


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