HD solutions

Post production houses need to handle more complex projects, larger file sizes, and a growing variety of formats and resolutions-and maintain cutting-edge creativity. Even smaller post houses are realizing the benefits of moving from standalone workstations to an integrated collaborative HD production environment. And large facilities are weighing the impact of HD on their existing infrastructure-and studying ways to implement a more creative, productive, and profitable HD workflow.

Challenge: Handle anything that walks in the door

Solution: Comprehensive I/O, open timeline, and Avid DNxHD encoding
The comprehensive FireWire (IEEE-1394), SDI, and HD-SDI capability of Avid editing and finishing systems give you the ability to handle any HD format: HDV*, HDCAM, DVCPRO HD, D5, and HDCAM-S R-as well as DV and SD formats R. Edit HD camera media in their native formats without decompressing to 1:1 HD. Finish in real-time uncompressed HD. Or take advantage of Avid DNxHD encoding to overcome the compositing and multigenerational limitations of HD camera formats and to move mastering-quality HD media over Avid Unity Media Networks. And only Avid gives you the ability to mix multiple HD and non-HD formats and resolutions in the same timeline real time, so you can keep the creativity flowing.


Challenge: Juggle film-originated and HD-originated projects

Solution: Comprehensive 24p support
The industry's most powerful and refined 24p technology lets you handle film- and HD-originated media with equal ease and confidence. Features such as real-time pulldown, capture, and insertion of 24p media directly over FireWire (IEEE-1394) increase eliminate time-consuming conversions and offers greater flexibility to output to video or film. For comprehensive media management, Avid editing and finishing systems have advanced film, visual effects, and file-based tracking features integrated directly into the Avid bins and timeline, including tracking of 24-, 25-, and 30-frame timecode, Ink Numbers, DPX and VFX shots, and more. Learn more comprehensive 24p support and HD Workflows. [read whitepaper]


Challenge: Avoid expensive rebuilding of work in HD

Solution: HD Total Conform
HD Total Conform between Avid editing and finishing systems means one thing: every edit, dissolve, effect, and composite is perfectly re-created, so you can focus on finishing with industry-leading secondary color correction and universal mastering to NTSC, PAL, and other standard formats. Powered by high-performance Avid Nitris hardware, Avid DS and Symphony finishing systems offer true real-time performance all the way up to uncompressed 10-bit HD. Render less for even more high-profit productivity.


Challenge: Balance quality and productivity

Solution: Avid DNxHD encoding
Achieving the perfect balance between image quality and productivity is a significant challenge when working with HD-and higher resolution-media. Avid DNxHD technology lets post professionals work with 10-bit, mastering-quality HD media as easily as they work with uncompressed SD media. The bandwidth of HD media limits the ability to work in real time, especially in collaborative environments. And Avid DNxHD encoding is engineered to maintain original image quality during post processing: dissolves, effects, renders, titles, etc., even over multiple generations. Learn more about Avid DNxHD. [read whitepaper]


Challenge: Organize, store, and share large volumes of offline and online media

Solution: Integrated media management
At the editing system level, intuitive media management tools are built in to the Avid editing interface, making it fast and easy to organize, locate, and re-name footage, clips, and sequences. A wide range of local storage options-FireWire and SCSI-provide unmatched reliability and flexibility. At the enterprise level, Fibre Channel- and Ethernet-based Avid Unity media networks let multiple users access offline and online media and associated metadata (timecode, KeyKode, cuts, dissolves, effects, etc) from a central, secure location. The Avid Unity file system architecture enables simultaneous real-time collaboration between systems, departments, and locations, and serves as the hub of an end-to-end, edit-to-finish workflow.


Every solution begins with a question. Avid Professional Services can provide the answers. For more information, please contact Patrick Murphy at 978-275-2044.