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Cisco Systems, Inc. and Avid Technology, Inc. -- Driving Innovation

This collaboration helps media companies explore new business models in today's new era of digital media.

Strategy behind the Cisco and Avid Collaboration

This collaboration is the result of Cisco's overall strategy of driving adoption of IP throughout the content lifecycle down to the consumer, and Avid's strategy to offer digital nonlinear media creation, management, and distribution solutions to help media companies "unlock" the media workflow and processes so content can be created faster, more effectively, and efficiently.

Industry Leaders

Cisco and Avid combine the strengths of each company to bring customers best in class technologies like open and agile IP-based video workflows. This collaboration also offers customers more flexible business and content agility that will increase productivity and efficiency throughout the video (SD/HD) life cycle.

Expanding Avid Unity ISIS Environments

Cisco's best in class Ethernet switching technologies provide robust expansion for high availability media networks based on the revolutionary Avid Unity ISIS architecture. This new architecture provides for an open networked approach, enabling faster, more efficient access to content. Together Cisco and Avid provide the media industry with a significant shift in the way professional video content is created, managed, and distributed.

Benefits to Customers

  • Improved image quality - through a network that allows the transport of high-quality video
  • Improved production workflow - over a single multi-service IP-based network
  • Ability to offer collaborative workflow - with seamless transfer of high-quality video data through a Gigabit Ethernet connection