One of the reasons why media professionals choose Avid is because they have the flexibility to integrate third-party products easily into their workflow. That’s because of highly valued partners like you who continue to extend the power of our solutions, providing a vast choice of plug-ins, web services, workflows, hardware, and software.
And now we’re taking development to a whole new level—the platform level—with the Connectivity Partner Program and Connectivity Toolkit. This new program will make it easy for you to create products and services that work within the Avid MediaCentral Platform ecosystem, with access to improved resources, updated documentation, new certification programs, and services. And you’ll be able to connect your products with customers around the world by selling them in the Avid Marketplace.
We’re starting the Connectivity Toolkit rollout by updating and expanding our library of documentation for current SDKs and APIs. Next, we're introducing a new developer portal to provide all of the tools and resources you need to create the best-integrated tools, solutions, and services possible. We’ll also be offering Connectivity Partner Certification, which will validate your expertise and ensure that the products and solutions you create adhere to Connectivity Toolkit standards. And we’re streamlining the onboarding process, making it faster and easier for you to make your plug-ins and eventually other products available in the Avid Marketplace.