Avid Continues Momentum of S3L Live Sound System
Prolight + Sound (Hall 8.0, Stand G40A), Frankfurt, Germany, 2014-03-12
New plug-ins from both Avid and third-party developers provide live sound professionals with an expanded creative toolset in a compact, no-compromise system
Avid® (OTC:AVID) today announced continued momentum in the live sound market with an expanded AAX live sound plug-in platform for the Avid S3L® system. Avid S3L users can now choose from a wide range of plug-ins from Avid as well as some of the world’s most respected developers including Crane Song, McDSP, and Sonnox.
To meet the growing demand for more powerful, flexible processing, Avid S3L drives AAX plug-ins directly on an HDX-powered processing engine. It delivers the tightest integration and lowest latency of any live plug-in system, without the expense and complexity of outboard solutions. By supporting industry-standard Pro Tools® plug-ins, Avid live systems enable engineers to select the best plug-ins to suit their needs.
“With its unique capabilities and growing plug-in platform, Avid S3L is quickly becoming the console of choice for users requiring a compact, no-compromise system that can meet the toughest challenges,” said Sheldon Radford, director of product management, live systems and consoles at Avid. “Avid S3L gives live sound professionals the greatest flexibility to choose the right plug-in for the job. The plug-ins appear within the VENUE software and are fully integrated within the session file and snapshots. This provides the best possible user experience without the need for additional hardware or management.”
“Partnering with Avid helps ensure that we stay at the forefront of industry innovation when it comes to delivering high-performance plug-ins for the live sound industry,” said Colin McDowell, CEO/CTO at McDSP. “Together, AAX and VENUE offer live sound professionals the perfect integrated processing solution, so we’re delighted to be able to bring our range of plug-ins, including our 6030 Ultimate Compressor, to the Avid S3L system.”
The release of the free VENUE 4.1.3 software update provides support for the latest qualified plug-ins, with Avid continually qualifying additional AAX live sound plug-ins. As part of the update, current and new S3L customers can also download additional free AAX plug-ins for their system through their Avid customer account.
Avid S3L will be on show in the Avid stand G40A in Hall 8.0 at Prolight + Sound, which runs from 12-15 March 2014. It delivers the sound quality, performance, and features of Avid live systems in a modular, networked design. The open and flexible system is comprised of a high-performance HDX-powered mix engine running VENUE software and AAX DSP plug-ins, scalable remote I/O, a compact EUCON- enabled control surface, and Pro Tools® software for integrated live sound mixing and recording.
Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+; or subscribe to Avid Blogs.
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