It’s a brisk December day and The Futuristics are bunkered in their Los Angeles studio working on another top-secret project. Over the past year, the songwriting and production duo collaborated with a host new artists, produced the Selena Gomez single, “Fetish,” and spearheaded the Machine Gun Kelly/Camila Cabello hit, “Bad Things,” which was twice certified Platinum® by the RIAA and nominated for Top Rap Collaboration by the Billboard Music Awards.

Over 2,000,000 sales and counting - “Bad Things”

The seeds of their successful partnership, however, were planted more than a decade ago while Alex Schwartz and Joe Khajadourian were interning at Atlantic Records. A supervisor suggested they collaborate on beats and The Futuristics was born. But like every good success story, the plot has a few twists and turns.

Growing up, Alex knew that he wanted to be involved in the music industry, but wasn’t certain in what capacity. While the sounds of The Beatles, Steely Dan and Fleetwood Mac filled his childhood home, he gravitated toward hip hop and rap. At 13, he started playing bass and at 18, dove into the world of making beats. Even still, during college he contemplated a move into A&R.

Joe, on the other hand, was a guitarist focused on being a musician. He grew up listening to Michael Jackson, Tribe Called Quest and Dr. Dre. In junior high, he fell in love with Nirvana and Stone Temple Pilots, but it was the music of Crystal Method and The Prodigy that inspired him to produce.

It's all about making the programming feel realistic. With Pro Tools, it’s easy to dive into my MIDI performances, do all my nudging and velocities and make it sound just perfect.

Joe Khajadourian, Producer/Songwriter, The Futuristics

When the two started collaborating, Alex says their path became very clear. And, their diverse musical tastes and production styles have allowed them to write and create everything from ballads to up-tempo pop songs.

Joe Khajadourian writing in Los Angeles

Technology has helped propel their evolution from beat makers to hit makers, and they credit Pro Tools with giving them the ability to be agile when they’re creating. “We’ve been using Pro Tools for about 10 years without any change,” Alex said. “It does everything we need it to do. There’s literally nothing we can’t do on it.”

© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, iNEWS, Interplay, ISIS, AirSpeed, MediaCentral, Media Composer, Avid NEXIS, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Dolby Atmos is a registered trademark of Dolby Laboratories. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

Use of cookies on this site:

Cookies allow us to remember your sign-in details, to optimize site functionality and to deliver content tailored to your interests. We collect and use personal information, such as cookies, in accordance with our Privacy Policy. Click "Agree and proceed" to accept cookies and go to our site or visit our Privacy Policy to learn more about cookies.

Clicking 'decline' will disable most cookies and prevent you from making purchases on the Avid Online Store as well as using our chat feature. Strictly necessary cookies that are required for this website to function will not be declined. Decline

Agree and proceed