In 2008, a start-up out of Sweden turned the music industry on its head with the introduction of Spotify, a music streaming service that provides DRM-protected content from both labels and artists. The service now boasts more than 100 million subscribers and is available in 65 regions and counting. As part of their ever-evolving offerings, Spotify Technology, the service’s parent company, introduced a series of original artist recordings called Spotify Singles. Transitioned from Spotify Sessions, live performances originally arranged for employees, the weekly series is recorded at Spotify Studios in New York City and features both originals and covers from some of the world’s most loved artists including John Legend, Jack White, St. Vincent, Niall Horan, Kelly Clarkson, Jennifer Lopez, Wynton Marsalis, Ed Sheeran, Noah Jones and Miley Cyrus. Avid sat down with William Garrett, chief engineer at Spotify Studios NYC to talk about the studios’ workflow, what technology they rely on and how they capture the musical magic.
I went to Berklee a while back—before they had a Music Production & Engineering major—and was a composition major with guitar and voice as my instrumental major. I had done some recording in high school and while at Berklee, I got a job sweeping the floors in a local Boston studio and learned to engineer the old fashion way. Then came freelance producing, recording and mixing, started my own record label, etc. Then, I headed to NYC as a freelancer. I was asked to set up and run an in-house studio for Sony/ATV, which I did for 15 years. After Sony/ATV, I opened my studio, Electracraft, in NYC and later opened Electracraft WEST in Hollywood. Then this fantastic opportunity came up to be chief engineer for Spotify’s studio and be a part of Spotify Singles.
Executive producer Bryan Grone transitioned Spotify Sessions, which were live recordings of artists recorded in performance for Spotify staff, into Spotify Singles, utilizing the recently constructed in-house studio. Since the first recording we did in July of 2016, we’ve now racked up over 1 billion streams from the Spotify Singles playlist.
My experience helped me know what I wanted in terms of gear. Lots of obvious choices in terms of mics and mic pres. I have been a Pro Tools user since Session 8, so that's my go-to DAW.
We replaced a non-HD system that we felt was limited in terms of fidelity, track count, etc. In choosing Pro Tools | MTRX, we knew we were getting not only cutting edge tech, but a familiarity and reliability that we have come to count on.
We move very quickly here, so we installed MTRX and went right to work. We noticed great sonics and a significant improvement in the clarity, plus enhanced stereo imaging and width. MTRX steps up the transparency and fidelity, boosting the overall recording quality.
We mix in a hybrid setup utilizing the best of the best in the digital domain, combined with outboard gear as hardware inserts. MTRX makes this so easy. And we've only scratched the surface. As we continue to expand, we look forward to embracing the vast routing options, linking studios together, and connecting with producers and engineers operating in separate DAWs.
We record two to three sessions a week. The process includes extensive pre-production, session set up, recording session, post production/mix prep, mixing and mastering. The studio team consists of our Executive Producer, an Artist Projects Lead, a Creative Producer (for video and podcast capture), a Studio Coordinator and Chief Recording Engineer and assistant/second recording engineer.
We work with the artist's team to plan the sessions (instrumentation, personnel, instruments to be used from our backline, songs to be recorded, etc.), so when the artist arrives we have the studio set to record. Then, we get everyone comfortable, start recording, and make adjustments as we go. Some bands knock out live takes and others build tracks with basics and overdubs, which ever method or combination makes for the most unique and exciting tracks.
I've been a Pro Tools user from day one, so it's what I know. But on top of that, it's flexible and universally used. And with the speed we work and amount of work we do, the reliability is a major factor.
We have this amazing opportunity to work with some of the most talented people on the planet. It's really gratifying to put together an environment with the right vibe, gear and experience that facilitates rapid-fire high level creativity. Every day we get to participate in making some incredible music!