Avid Unveils Next Generation Post Production Workflow Solutions Based on MediaCentral

IBC (Hall 7, Booth #J20), AMSTERDAM, 15.09.2017

New workflows accelerate speed, collaboration, and efficiency, available to everyone—from small editorial teams to global media enterprises; Post bundles start at under $20K, complete with storage, editing, I/O, and media management

Avid® (Nasdaq: AVID), a leading global media technology provider for the creation, distribution, and monetization of media assets for global media organizations, enterprise users, and individual creative professionals, today introduced new MediaCentral® solutions for post production. Integrating industry-leading Media Composer® video editing software with a new cutting-edge collaborative asset management module, new video I/O hardware, Avid NEXIS® software-defined storage, MediaCentral for Post is a scalable solution for small and mid-sized creative teams to enhance collaboration and deliver their best work faster, as well as working more efficiently with 4K and other demanding formats.

"The world’s most successful editors and media organizations have relied on Avid for nearly three decades to deliver the film and television programming we all know and love—and the continuous feedback from our user community has culminated in the next generation MediaCentral production suite,” said Dana Ruzicka, Vice President and Chief Product Officer, Avid. “While others have mimicked our feature set over the years, we’ve taken the entire end-to-end post production workflow to a new level with MediaCentral for Post—with integrated storage, editing, I/O acceleration, and media management. And, it’s not just for large organizations. We’re making the power of MediaCentral available to everyone—from small editorial teams, to global media organizations.”

MediaCentral solutions for post production integrate Media Composer, Avid NEXIS, and MediaCentral | Editorial Management—a new media asset management tool that enables everyone in a creative organization to collaborate in secure, reliable, and simply configured media workflows from a web browser. Customers can easily scale the number of seats as needed, as well as add incremental media services and modules to grow their capabilities when the work demands it. MediaCentral solutions for post integrate Avid’s industry-leading products in a single open platform, including:

  • MediaCentral | Editorial Management
    Robust file and workflow management for small to mid-sized creative teams
    MediaCentral | Editorial Management gives a commanding view into an entire organization’s media assets. Without needing a non-linear editor, assistants and producers can ingest files, create bins, add locators and metadata, create subclips, and perform other asset management tasks—all from a simple browser interface. Users can collaborate using the new MediaCentral | Panel for Media Composer, which provides direct access to MediaCentral content right in the Media Composer interface.
  • MediaCentral | Cloud UX
    Easily collaborate anywhere
    The completely redesigned MediaCentral | Cloud UX (user experience), is an easy-to-use and task-oriented graphical user interface that runs on any operating system or mobile device, and is available to everyone connected to the platform. Creative team members can easily collaborate with each other from wherever they are—in the same building, across town, or even on a different continent.
  • Avid Artist | DNxIV™
  • Complete 4K I/O solution in a portable and affordable configuration
    The new Avid Artist | DNxIV video interface offers a wide range of analog and digital I/O to plug into today’s diverse media productions, working with a broad spectrum of professional Avid and third-party video editing, audio, visual effects, and graphics software.
  • MediaCentral | Panel for Media Composer
  • Add powerful search capabilities to the Media Composer interface
    Provides an integrated MediaCentral panel within the Media Composer user interface, enabling users to not only see media outside of their active project, but also drag and drop assets from MediaCentral directly into any Media Composer project, bin, or sequence.
  • Avid NEXIS innovations
  • Introducing new Avid NEXIS | PRO and Avid NEXIS | E2 hardware options
    Avid NEXIS | PRO can now be scaled to 160 TB—twice its previous capacity—giving small post facilities the ease of use, security, and performance advantages enjoyed by larger Avid NEXIS customers. Additionally, Avid NEXIS | E2 now supports SSD drives to deliver the extreme performance required when working with multiple streams of ultra-high-resolution media in real time.

To learn more about MediaCentral for Post, please visit http://www.avid.com/solutions/video-post production.

PR Contact

Dave Smith