Avid ArtistCentral Brings the Power of Avid’s Creative Ecosystem to Individual Artists

Avid® (Nasdaq: AVID), a leading global media technology provider for the creation, distribution and monetization of media assets for global media organizations, enterprise users and individual creative professionals, today unveiled the Avid ArtistCentral™ application. Avid ArtistCentral brings the benefits of the Avid ecosystem to individual artists, making it easy and efficient to connect with other artists and access the tools they need to expand their creative potential.

The Avid ArtistCentral app makes it simple for users to find, connect and chat with Avid Artist Community members and invite them to collaborate on a project and provide feedback on their work. Additionally, Avid users can now add more information, such as talents, skills and content, to their profile so they can promote themselves to Avid’s vast network of media professionals.

A one-stop-shop, the Avid ArtistCentral app enables users to take advantage of over 2,000 products and plugins from Avid and other industry leaders on the Avid Marketplace, with the unique ability to manage and download their purchases—all from one desktop.

“We’re introducing ArtistCentral as part of our creative ecosystem where our customers can connect and collaborate with other music and media professionals to help widen their exposure and expand their creative possibilities,” said Rob D’Amico, Director, Pro Audio Market Solutions at Avid. “Avid ArtistCentral extends artists’ creative reach with access to the industry's best creative tools with a multitude of Avid and partner products to purchase. With more than 500,000 Pro Tools® | First, Media Composer® | First, and Sibelius® First users, and with the vast number of talented Avid customers, Avid ArtistCentral is their portal to meet, message and collaborate with each other.”

Availability

The Avid ArtistCentral will be available in Spring 2018 and will be free to all Avid users.