Maestro | TX

Please note: We’re excited to introduce the new Maestro | TX, which offers all the same great features of Maestro | Branding and Maestro | Channel in a Box.


Complete channel branding graphics and playout

Capture audience attention and build brand equity with Maestro | TX, a complete MCR (master control room) solution. Available in two configurations—Branding Graphics (formerly Maestro | Branding) and Channel in a Box (formerly Maestro | Channel in a Box)—Maestro | TX offers a full suite of tools to compose real-time channel branding graphics for “coming up next” spots, squeeze backs, tickers, and other visuals. And get graphics and video playout, plus program and playlist scheduling for continuous playout, all in one box. It’s the easiest, most effective way to keep viewers informed and engaged.

Product highlights

  • Keep viewers tuned in
  • Streamline production
  • Automate your broadcast
  • Today’s audiences aren’t passive viewers. They crave information. With Maestro | TX, you can easily set your channel and brand apart by giving audiences what they want—without distracting them from your programming. Create promos, snipes, news tickers, previews of “coming up next” shows, and bumpers to keep viewers watching and informed of last-minute scheduling changes.
  • Maestro | TX features logic-based graphics, enabling you to reduce preparation time, simplify production, minimize mistakes, and get to air faster. Set criteria and conditions to trigger different graphics actions and behavior, depending on the scenario—without having to script or program anything. You can also create dedicated action-based controllers and pull info from multiple external databases to auto-populate graphics templates in real time.
  • Maestro | TX can be deployed as a standalone configuration or combined with other systems in your production chain, making it easy to orchestrate multiple streams of file-based graphics and video content into a fluid, perfectly timed broadcast. From back-to-back clip playback, to support for data-driven graphics and device control, you gain the smooth and reliable operation you need to bring your perfectly polished channel to air. Plus, it integrates easily into any existing infrastructure.

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