Media | Distribute

Important: Please note that while Media | Distribute will continue to be marketed for the time being, it will be replaced in the coming months by MediaCentral | Publish—a new integrated MediaCentral service that provides one-stop publishing to a variety of OTT, VOD, and social media platforms simultaneously—including Facebook and Twitter. Please check out the link to learn more or contact your account manager or reseller.


Simplify, streamline, and unify content distribution across diverse channels and devices. With Media | Distribute, a core element of the complete Avid story-centric workflow, you can link story production with delivery to multiple destinations for viewing on air, on websites, across social media, and through mobile apps. Media | Distribute orchestrates your workflow, automating file preparation and transcoding for you. And it provides a single interface within MediaCentral | UX, iNEWS, and Interplay | Production to create and deliver content faster.

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Product highlights

  • Deliver a cohesive, multichannel audience experience
  • Add compelling, complementary content
  • Future-proof your investments
  • Audiences today are dictating how content is consumed, whether they watch a live TV broadcast, stream on demand, play through a web browser, discover through social channels, or view on a mobile device. Media | Distribute provides a powerful platform to strengthen your brand affinity, build audience share, and increase ad revenues by enabling you to reach and engage audiences across the most relevant platforms more efficiently and effectively.

  • By addressing new media consumption trends and the need to easily create and deliver compelling, complementary content, Media | Distribute provides a seamless, integrated workflow for content distribution to multiple channels. Extend iNEWS and Interplay | Production workflows to create, version, and publish content to multiple platforms. Share assets and stories by automating content sharing between iNEWS and a web CMS. Develop compelling content for social media that leverages video, pictures, and text. And publish to any platform quickly through automated transcoding and delivery.

  • Media | Distribute leverages your infrastructure investments that have already been made in web, online video, transcoding systems, and social platforms to extend existing workflows and improve operational and organizational efficiency. Designed to support an increasing number of platforms, it accommodates your business needs and market requirements as they change and expand.

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