Avid Demonstrates Leadership in Emerging IP and UHD Workflows

IBC (Hall 7, Booth #J20), AMSTERDAM, 09/09/2016

At IBC 2016, Avid showcases IP and UHD workflow innovation on the open, interoperable Avid MediaCentral Platform

Avid® (Nasdaq: AVID) today previewed solutions for several converging technologies that are driving significant change for the media industry. By supporting real-time IP signals natively in key components of the Avid MediaCentral® Platform, Avid is accelerating the industry’s transition to IP and delivering a unified environment for file-based and live signal-based media workflows that will ease the migration to emerging image formats, including UHD.

“To address the intensifying changes that our industry is facing, we are continuing to invest heavily in key technologies and innovations that are important for customer success,” said Dana Ruzicka, vice president and chief product officer at Avid. “At IBC 2016, we are demonstrating how the open, integrated Avid MediaCentral Platform will accelerate the transition to IP stream-based workflows, and make it possible for customers to create, manage, and deliver UHD content powerfully and efficiently.”

Historically, media companies have relied on specialized technologies for transporting video and audio signals throughout facilities and across geographies. Legacy technologies like coaxial cabling and baseband SDI signals were necessary because IP data networks lacked adequate bandwidth. But rapid technological advancement has made it feasible to pass professional audio and video signals over standard IP networks. Unlike traditional baseband infrastructure, IP networks are intrinsically format agnostic, paving the way for adoption of new formats like UHD. Converging on IP networks for file-based and signal-based traffic will provide media companies with increased flexibility, agility, and lower costs.

Avid will demonstrate support for a variety of emerging IP standards, including SMPTE 2022-6 and VSF TR-03, illustrating how media companies can easily manage the transition to converged IP infrastructure over time. Technology presentations will showcase IP ingest, editing, playout, graphics insertion, and monitoring workflows spanning several Avid products, including Media Composer®, Maestro, 3DPlay, and Playmaker.

“The innovative architecture of Avid’s MediaCentral Platform treats all content equally, regardless of its format or source,” said Alan Hoff, vice president, Market Solutions at Avid. “We are delivering upon our vision to provide a unified, open platform for converged file and signal-based workflows by expanding support for emerging standards like IP and UHD.”

Avid will showcase innovative UHD broadcast solutions that integrate seamlessly with both standard SDI production infrastructure, as well as IP production workflows. The Avid UHD workflow enables broadcasters to deliver richer, sharper content without over-investing in new solutions, and is centered on Media Composer | Software, Interplay® | Production, Media | Director, Pro Tools®, Avid DNxHR®, and Avid NEXIS™, along with graphics and replay servers.

Avid is also participating fully in the AIMS alliance and showcasing its interoperability at IBC 2016 with products from other vendors at the IP Interoperability Zone in Hall 8.