Avid Announces Maestro Family, Unifying Graphics Portfolio and Deepening Integration to MediaCentral

IBC (Hall 7, Booth #J20), AMSTERDAM, 15/09/2017

Maestro family extends from on-air graphics to now include graphics design, in-studio, sports enhancements, virtual set, and augmented reality to allow broadcasters and media organizations to deliver stunning 2D/3D graphics for more engaging viewer experiences

Avid® (Nasdaq: AVID), a leading global media technology provider for the creation, distribution, and monetization of media assets for global media organizations, enterprise users, and individual creative professionals, today unveiled a more unified and powerful graphics product line-up that has deeper integration with Avid MediaCentral®. The latest Maestro™ graphics family enables content creators to work faster and more efficiently, and helps them to distinguish their brand to set themselves apart from the competition and build viewer loyalty.

At the core of the Maestro product line-up is its tight integration with the MediaCentral platform. Leveraging the MediaCentral | Graphics Management module and MediaCentral | Maestro News app, journalists, editors and operators now have the ability to easily introduce top notch graphics to their stories from within MediaCentral. This allows better storytelling, and drives greater efficiency across the organization with faster turnaround of enhanced content.

“We’re excited to unify all of the industry-leading graphics products and technology that came to us from the ORAD acquisition under the single Maestro brand, which is synonymous with high-end graphics excellence,” said Dana Ruzicka, Vice President and Chief Product Officer, Avid. “Our mission is to create the most integrated and powerful graphics toolset for Avid users. The new Maestro product family delivers the best graphics solutions available today to craft stunning 2D, 3D, and, virtual and augmented reality graphics in real time across all platforms.”

Debuting Maestro | Sports

Avid is also launching Maestro | Sports, the new all-in-one broadcast graphics and video control system for live sports production. Maestro | Sports combines action-based, data-driven graphics, tracked-to-field graphics, and video playout capabilities in a single, simple-to-operate hardware/software solution that supports HD and UHD resolutions.

Enhanced Studio Solutions Portfolio

Broadcasters can deliver compelling experiences across any platform with enhanced versions of Maestro | Virtual Set, Maestro | AR, Maestro | TD Control™ and Maestro | Interactive for in-studio enhancements of news, entertainment, and sports broadcasts. Maestro | Virtual Set now features the next-generation Xync 2.0 camera tracking solution. Xync provides the most accurate camera tracking capabilities available and is easier than ever before to set up and maintain.

Also under the Maestro umbrella of solutions is Maestro | Branding and Maestro | Channel in a Box, offering real-time delivery of video and graphics for master control. Maestro | Designer is Avid’s powerful and intuitive tool for graphics creation that delivers stunning graphics for use across the Maestro portfolio of solutions for sports, studio, master control, and MediaCentral.

To learn more about the new Maestro family of products, please visit: http://www.avid.com/maestro-graphics.

About Avid

Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films, to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Pro Tools®, Media Composer®, Avid NEXIS™, Interplay®, ProSet™ and RealSet™, Maestro™, PlayMaker™, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on FacebookInstagram, Twitter, YouTubeLinkedIn, or subscribe to Avid Blogs.

© 2020 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, Avid NEXIS, Avid FastServe, AirSpeed, iNEWS, Maestro, MediaCentral, Media Composer, PlayMaker, Pro Tools, Avid VENUE, Sibelius, ProSet, and TD Control, are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

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Dave Smith