Burlington, MA, 2/5/2014
Leading solutions gain momentum among renowned professionals, helping them succeed in an increasingly competitive industry
Avid® (NASDAQ: AVID) today announced that several leading New York City post-production studios have chosen Avid audio production solutions to integrate their workflows, speed up collaboration, and meet the growing demands of the world’s most complex media productions. By investing in proven and trusted Avid audio solutions, studios including PostWorks New York, Harbor Picture Company, and Goldcrest Post New York are expanding their businesses and succeeding in an increasingly complex and competitive marketplace.
“The post-production industry has changed rapidly over the past few years, creating a challenging environment for studios,” stated Phillip Fuller, Chief Audio Engineer at PostWorks New York. “Avid pro mixing solutions allow us to stay competitive and improve operational efficiency. By investing in solutions like Pro Tools|HDX, System 5 Fusion, and more, we’ve been able to grow our clientele by supporting even larger workflows in our small urban footprint stages. I never imagined we would have so much functionality for the investment.”
As the audio deliverables for top motion pictures and television programs become more and more complex, facilities in New York City are facing challenging new demands. “Post-production workflows have never been more complicated,” continued Fuller. “It’s imperative for all technical facets of post production to communicate and share data. Avid has solved this complexity by integrating the individual workflows and systems together, allowing us to work faster and streamline productivity.”
“On set, production mixers are dealing with a variety of new complex situations,” added Andy Kris, Rerecording Mixer at Goldcrest Post New York. “Tracks are getting more numerous, both because of technological advances and the need to satisfy the producers. The multichannel workflows pioneered by Avid have allowed post-production teams to carry the tracks from set to the mix in an efficient manner. Without the seamless integration of these processes, there simply isn't enough time to produce the myriad deliverables that the mixes require.”
Avid audio production solutions are allowing studios to standardize and unify previously disconnected aspects of the audio production process. “Integration, interoperability, and collaboration are absolutely essential in today’s post-production world,” states Fuller. “Only Avid, with it’s broad coverage of both professional audio and video solutions, can set standards for the industry to conform to. No other manufacturer has ever had this much control to be able to dictate a truly unified system.”
“Avid is without a doubt the leading force in the industry,” states Avi Laniado, Chief Engineer atHarbor Picture Company. “Without Avid audio solutions, it would be impossible for us to create the content we are asked to develop. Avid tools facilitate creativity, leading to a more enjoyable experience for both artists and the audience.”
“With recently released products like Pro Tools® 11 software, the Avid S6 console, and more, Avid solutions are gaining momentum among some of the most highly respected post-production professionals in the world,” said Jeff Rosica, Senior Vice President Worldwide Field Operations at Avid. “We’re pleased to give studios like Postworks, Harbor Picture Company, and Goldcrest the unbridled power to create without bounds.”
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, Avid FastServe™, Maestro™, and PlayMaker™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.
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