Burlington, MA, 12/15/2014
Avid MediaCentral Platform enables leading Scandinavian media company to streamline media production and management across the Nordic region
Avid® (NASDAQ: AVID) today announced that ITV Studios Norway, part of ITV Studios Nordic, one of Scandinavia’s leading entertainment production companies, has adopted Avid Everywhere™ to streamline its media production and management, and facilitate remote collaboration across its facilities in Norway, Sweden and Finland. The Avid platform will enable ITV Studios Norway to accelerate its production of hit entertainment shows, while gaining significant operational efficiencies and cost savings.
Part of ITV Studios UK, the UK’s largest commercial production company, ITV Studios Nordic produces or co-produces more than 40 leading international television programs for broadcasters in Norway, Sweden, Denmark and Finland - including Keeping the Nation Alive, Night Patrol, Come Dine With Me, Hell’s Kitchen, and The Chase.
Faced with handling a rapidly growing volume of media across its sites, while working with an outdated, labor-intensive and inefficient infrastructure, ITV Studios Norway was quick to see the benefits of the Avid Media Central Platform. Remote collaboration has enabled production, editorial and engineering teams dispersed across the region to easily work together in real time to create, manage and distribute compelling content. By centralizing its content management workflow, the company can more efficiently and cost effectively manage its production pipeline. And automating existing manual ingest and transcoding processes has further reduced operating costs.
“Our first priority is to create compelling and entertaining content to help our clients attract and retain audiences. But we were spending too many man-hours performing mundane tasks, and couldn’t access and manage our content easily, which led to production inefficiencies,” said Jon Sverre Høiden, COO of ITV Studios Norway. “By investing in Avid Everywhere and getting on the platform, we now benefit from a tightly integrated, open, end-to-end workflow that has vastly improved our operational processes and productivity.”
“The TV entertainment space is hugely competitive, so the fast turnaround of content is key to a media company’s success,” said Tom Cordiner, vice president, international sales at Avid. “We’re delighted that ITV Studios Nordic has become the latest media powerhouse to invest in Avid Everywhere to enable it to deliver top entertainment shows to broadcasters efficiently and rapidly.”
The workflow, installed by local Avid partner VideoUtstyr, comprises solutions from the Avid Media, Avid Artist and Avid Storage Suites. Centered on the Interplay® | Production Facility Package, ITV Studios Nordic benefits from Interplay® | Production asset management and remote workflow capabilities, including Avid Media Central | UX and Media Composer® | Cloud. On-premise editing is handled by Avid Media Composer® | Software and the workflow is supported with Avid ISIS® 5500 shared storage.
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, Avid FastServe™, Maestro™, and PlayMaker™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.
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