Interplay | MAM

Important: Please note that while Interplay | MAM will continue to be marketed for the time being, it will be replaced in the coming months by MediaCentral | Asset Management—a powerful new integrated workflow solution that provides advanced media asset management for news and post-production teams. Please check out the link to learn more or contact your account manager or reseller.


Make the most of your media

Find assets fast, streamline media operations, and enable new revenue opportunities with Interplay | MAM, a powerful, highly scalable, and fully customizable media asset manager. Trusted by top broadcast, news, and post-production facilities, Interplay | MAM manages the entire lifecycle of your content, making it easy to browse and retrieve media across multiple tiers of storage for reuse or repurposing. And with its service-oriented architecture, it easily integrates into your existing infrastructure.

Product highlights

  • Access assets anytime, anywhere
  • Consolidate and truly manage your media
  • Save time and money
  • Gain business intelligence and new revenue opportunities
  • Interplay | MAM makes it easy to search for and find the assets you need fast. And now that it’s fully integrated on the Avid MediaCentral Platform, you can use the included MediaCentral | UX web-based interface in conjunction with Media | Index and make all production and archived assets, including MXF OP1a media—stored across multiple local and remote systems—accessible to every in-house and remote contributor.

  • Interplay | MAM is fully modular, enabling you to customize the system to meet your specific needs, whether you’re a global broadcaster, news organization, post-production facility, government agency, or educational institution—large or small. Automate and manage media ingest, file import, transcoding, quality control, and other complex processes through the powerful workflow and process engines. And get customizable metadata flexibility to ensure that each database is optimized for ideal use.

  • With Interplay | MAM, you get a single, centralized system for storing and managing media—plus the ability to automate and manage complex media tasks—so you and your teams gain more time to spend on creative activities. And it easily integrates into any existing infrastructure, whether you’re using Avid or third-party solutions—or a combination of both. Plus, you can use your existing MediaCentral | UX client licenses with the system.

  • With Interplay | MAM, you have a host of monitoring, analytics, and reporting capabilities at your fingertips, giving you considerable insight into your media operations and workflows, so you can make more informed decisions about resources, services, and improving your business. What’s more, new revenue streams can be realized quickly, as the system makes it easy to find and determine which valuable assets to reuse or repurpose.

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