Enlighten viewers with Maestro | TX Branding Graphics

Get a more efficient workflow

The Maestro | TX Branding Graphics configuration (formerly Maestro | Branding and previously 3DPlay) features an action-based controller that enables you to go beyond the typical channel branding graphics workflow. You can combine graphics, content, and animation into a button (action) and define its behavior. Once an action is created, you can trigger it multiple times using different data, giving you more flexibility to adapt to unpredictable changes.

Automate graphics playout

Maestro | TX works with all major automation systems and interfaces, including Aveco, Imagine ADC 100 and D-Series, Snell Morpheus, Evertz, Pebble Beach, and other systems. And because Maestro | TX can be used with a single channel or multiple playout channels through a single user interface, it’s an efficient, frame-accurate, and scalable solution for even the most demanding broadcast environments.

Automate your workflow

Maestro | TX can be used in several operational modes, including with automation systems using CII, VDCP, and USC protocols. When configured to work with automation, the events are triggered, and their statuses are reported back to automation. This enables you to deliver graphics faster and more accurately.

Enable logic-based graphics

With support for logic-based graphics, Maestro | TX enables you to set if/then/while conditions and will calculate the data to trigger the behavior and action of the targeted graphics automatically. This is ideal for visuals that depend on a time or date. For example, before a show’s “coming up next…” snipe is triggered, Maestro | TX can automatically pull the show’s scheduling data from traffic/automation and combine it with the latest graphics, ensuring you’re airing the most up-to-date information.

Pull info from multiple data sources

In addition to manually ingesting data, Maestro | TX can automatically pull info from a data source and populate it into a graphics template in real time. It can simultaneously query multiple data sources and supports commonly used data sources such as SQL, XML, TXT, RSS feeds, and many more.

Create rich video clip content

With Maestro | TX, you can embed video clips into your branding graphics too. It supports all commonly used file formats, including MXF, AVI, and QuickTime (with or without an alpha channel), in a wide variety of codecs. In addition to clip playback, you can work with live video inputs too. Depending on your hardware configuration, you can integrate from two to eight HD/SD inputs.

Keep traffic running smoothly

Maestro | TX features a traffic system toolset that gives you better visibility into your graphics scheduling. Use the browser module to access all actions, ingest data, preview graphics locally, and confirm the content within the traffic application. Once everything looks good, simply generate a graphic event to add it to the playlist automatically, saving time since graphics can be previewed and approved simultaneously. To minimize manual data insertion, integrate the browser’s ActiveX into any scheduling/traffic system to exchange data with the host application.

Get validation

Maestro | TX offers unique validation capabilities that are initiated by the automation system. Once a playlist is loaded, the automation system enquires Maestro | TX about the status of each individual event. Maestro | TX then verifies that all relevant graphic elements are available, including textures, clips, and text. If an element is missing, you’ll receive prompt notification, giving you enough time to retrieve it.

Mix embedded audio

Maestro | TX enables you to control and manipulate up to eight stereo embedded audio channels, which you can mix with additional inputs and audio clips into a single output. It also gives you full control over the volume level, crossfading, and other embedded audio mixing features.

Take control of permissions and metadata

With built-in user rights management, you can ensure that each user only operates Maestro | TX according to his or her user profile and rights. Control what settings, menus, and read/write permissions users can access. Add the owner’s name, date created, and other info into standard metadata fields. You can also generate custom fields to add such info as comments, descriptions, and categories, making media sorting and search faster and more efficient.

Archive content easily

With Maestro | TX, you can collect and archive all related data—including images and clips—from where it originated and extract it to the playout center, along with its environment and path. This is particularly useful when creation and playout are in different sites or networks.

Get proven system reliability

Maestro | TX is powered by Avid’s proven HDVG video rendering platform, which provides maximum performance and reliability. It runs on a reliable Linux operating system and offers system redundancy, including hot-swappable dual power supplies, mechanical and software bypass, and RAID-based system disks.

Streamline playout with Maestro | TX Channel in a Box

Simplify your workflow

Forget the expense of integrating disparate video playout servers, graphics rendering systems, logo inserters, audio mixers, and other single-function devices. With the Maestro | TX Channel in a Box configuration (formerly Maestro | Channel in a Box and previously Blend), you get reliable, real-time branding graphics rendering and playout, video playout, audio mixing, program and playlist scheduling, automation capabilities, and more—all in one box—eliminating the high cost and complexity of supporting multiple systems.

Get flexible HD and SD playout

Maestro | TX supports all common HD and SD video file formats and codecs, including MPEG-2, MPEG-4, DNxHD, DVCPRO HD, DV 25/50, and IMX, as well as MXF, MPEG, and QuickTime wrappers. You can even combine HD and SD clips into one playlist. With the Channel in a Box server’s constant SDI output, you can copy clips to Maestro | TX’s local storage without disturbing playout. And trigger playout internally using either a playlist or VDCP from third-party automation.

Present graphics in real time

Maestro | TX also offers unmatched real-time graphics rendering to play out tickers, lower thirds, full-frame graphics, animated logos, and other media files. Easily add smart logic—without requiring scripting or programming knowledge—to update graphics automatically based on data from external sources. You can also feed the video server’s output back to the graphics engine to enable video manipulation for end credits, squeeze backs, “coming up next” promos, and more.

Play out video with precision

Maestro | TX delivers consistent frame-accurate performance with back-to-back clip playback support, enabling multiple clips to be cued for playout—without latency. Even when manipulating media or editing the currently playing playlist in the system.

Schedule with ease

Maestro | TX playlists make it easy to control video and graphics. Create, edit, and run playlists with a mix of primary (typically video) and secondary (typically branded graphics) events, or control video and graphics and place an offset between the two. You can even edit a playlist while it’s playing, enabling you to change any event's parameters on the fly.

Let your devices take control

In addition to playlists, you can tie the playout of primary events to external devices in your environment. For example, you can set up crosspoint routing between your sources and destinations and enable GPI/O triggering to control other external devices. You can even incorporate live sources in your schedule, enabling a playlist to execute a cut or graphic transition between clips and live sources.

Create and convert playlists offline

Maestro | TX comes with a standalone playlist mediator, making offline playlist creation fast and easy. Simply drag and drop clips into the scheduled playlist. You can also populate graphic templates with data, preview it, and schedule it to the same playlist. And if you have playlists from other systems, you can use the playlist mediator to convert them into the Maestro | TX playlist format.

Source content from Media Composer

Got Media Composer? You can present clip segments directly from any Media Composer sequence. Simply use markers to create in and out points tagged with the appropriate clip name. Introducing graphics is just as simple. Navigate to the frame where you want to include the graphic element and create a marker to represent the graphic. You can then schedule segments by simply dragging and dropping them into a Maestro | TX playlist.

Move media automatically

Don’t lose sleep over missing files. Maestro | TX provides fully automatic media movement from your central storage to its local storage. If a file is missing based on the loaded playlist, the system sends a request for the missing media and then automatically starts copying the missing media to its internal storage for playout.

Mix multiple channels of audio

The Maestro | TX Channel in a Box server supports 16 channels (8 stereo pairs) of embedded audio, which can be mixed together with additional inputs and other audio clip files to a single output. You have full control over the volume levels, cross fading, and other embedded audio features.

Get peace of mind

Maestro | TX is designed for 24/7 operation, delivering relentless performance and reliability. Video clips are stored on RAID 10 configured protected disks. The Channel in a Box server also offers redundant hot swappable power supplies, mechanical and software bypass, and full redundancy between the main and backup systems. With playlist mirroring capabilities, if your main system goes down, the synced backup can be taken to air immediately.

Expand your channels

Need more channels? Maestro | TX Channel in a Box can be expanded as your business grows. Start with a single channel and then gradually increase your server to a multichannel setup by simply adding more Channel in a Box systems.

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