Making the Media S4E07: Predictive Text

Craig Wilson January 11, 2024

S4E07: Predictive Text
2024 will be the year that broadcasters focus on driving greater revenues from their audiences on all platforms, and seek to deliver more efficient workflows throughout their organization.

That is the view of Rob Ambrose, co-founder of one the leading industry analysts, Caretta Research, and detailed in the first episode of the Making the Media Podcast of the new year.

This episode looks back on the major developments and trends of 2023 and assesses what are going to be the key developments in 2024 across the media landscape, including in general production and news.

Listen to Hear:

  • The major trends impacting the media business in 2024
  • How to turn AI hype into reality
  • How newsrooms can become more efficient

Our Guests This Episode

Rob Ambrose

Rob is a consultant, industry analyst, writer and technologist advising international broadcast and media companies, technology vendors and industry associations.

He started in the analogue industry at the age of 15 in BBC local radio, going on to a wide range of production, technology and consulting roles for tech vendors and broadcasters across Europe, MEA and Asia.

As co-founder of Caretta Research, Rob is working with the industry’s biggest and most-experienced team of media-tech analysts, helping buyers and vendors. Caretta Portal now provides the industry's best source of market data, product deployments, vendor news and market sizing data.

In his consulting work, Rob has advised dozens of technology vendors and media/telco companies on go-to-market strategy, account planning, addressable markets, buyer cohorts, product and competitor information, as well as producing reports and advising investors.

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The challenge ahead now is for the vendors to harness the AI services and capabilities that are out there and translate those into tools that actually create an ROI and a benefit to buyers.

Rob Ambrose, Caretta Research 

Mentioned in This Episode

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  • Craig Wilson headshot

    Craig Wilson is a newsroom specialist with over thirty years of experience in the broadcast industry. Craig has held various roles with Avid and is now the Global Media and Cloud Product Evangelist and host of the Making the Media podcast.

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