Avid Continues Momentum of S3L Live Sound System

Prolight + Sound (Hall 8.0, Stand G40A), Frankfurt, Germany, 2014/03/12

New plugins from both Avid and third-party developers provide live sound professionals with an expanded creative toolset in a compact, no-compromise system

Avid® (OTC:AVID) today announced continued momentum in the live sound market with an expanded AAX live sound plugin platform for the Avid S3L® system. Avid S3L users can now choose from a wide range of plugins from Avid as well as some of the world’s most respected developers including Crane Song, McDSP, and Sonnox.

To meet the growing demand for more powerful, flexible processing, Avid S3L drives AAX plugins directly on an HDX-powered processing engine. It delivers the tightest integration and lowest latency of any live plugin system, without the expense and complexity of outboard solutions. By supporting industry-standard Pro Tools® plugins, Avid live systems enable engineers to select the best plugins to suit their needs.

“With its unique capabilities and growing plugin platform, Avid S3L is quickly becoming the console of choice for users requiring a compact, no-compromise system that can meet the toughest challenges,” said Sheldon Radford, director of product management, live systems and consoles at Avid. “Avid S3L gives live sound professionals the greatest flexibility to choose the right plugin for the job. The plugins appear within the VENUE software and are fully integrated within the session file and snapshots. This provides the best possible user experience without the need for additional hardware or management.”

“Partnering with Avid helps ensure that we stay at the forefront of industry innovation when it comes to delivering high-performance plugins for the live sound industry,” said Colin McDowell, CEO/CTO at McDSP. “Together, AAX and VENUE offer live sound professionals the perfect integrated processing solution, so we’re delighted to be able to bring our range of plugins, including our 6030 Ultimate Compressor, to the Avid S3L system.”

The release of the free VENUE 4.1.3 software update provides support for the latest qualified plugins, with Avid continually qualifying additional AAX live sound plugins. As part of the update, current and new S3L customers can also download additional free AAX plugins for their system through their Avid customer account.

Avid S3L will be on show in the Avid stand G40A in Hall 8.0at Prolight + Sound, which runs from 12-15 March 2014. It delivers the sound quality, performance, and features of Avid live systems in a modular, networked design. The open and flexible system is comprised of a high-performance HDX-powered mix engine running VENUE software and AAX DSP plugins, scalable remote I/O, a compact EUCON- enabled control surface, and Pro Tools® software for integrated live sound mixing and recording.