Avid Everywhere Accelerated by Introduction of Modular Enterprise Media Asset Management Solution for the Avid MediaCentral Platform

Burlington, MA, 2014/08/11

Latest MAM technology delivers off-the-shelf, highly cost effective workflow management to broadcasters, media publishers, and sports organizations

Continuing to deliver on its Avid Everywhere™ vision to help media organizations connect with audiences more powerfully, collaboratively, efficiently, and profitably, Avid® (OTC: AVID) today announced the availability of a new modular media asset management (MAM) solution, Interplay® | MAM Foundation. The off-the-shelf solution builds on the open, flexible Avid MediaCentral Platform, enabling broadcasters, media publishers, and sports organizations that demand a highly capable media asset management system to capture, create and distribute media to multiple audiences.

Part of the Avid Media Suite, and offering faster deployment, lower risk, and exceptional value, Interplay | MAM Foundation is an enterprise-capable solution that can grow according to the needs of the business. Ideal for organizations of every size, Interplay | MAM Foundation provides workflows based on a dynamic, central media store that can:

• Import and export files

• Search, integrate, and automate media

• Support video media workflows

• Access media from anywhere

• Enable users to browse, select, edit, annotate, review, approve, and plan.

Key features of Interplay | MAM Foundation include:

• Interplay | MAM server software

• 10 client licenses

• Integrated support for video and audio assets as well as non-video assets such as image files and documents

• Avid Professional Services – including installation, testing, integration, and training

• One year of Avid Elite Support