ITV Studios Nordic Adopts Avid Everywhere to Accelerate the Production of Award-Winning Hit Shows
Burlington, MA, 2014/12/15
Avid MediaCentral Platform enables leading Scandinavian media company to streamline media production and management across the Nordic region
Avid® (NASDAQ: AVID) today announced that ITV Studios Norway, part of ITV Studios Nordic, one of Scandinavia’s leading entertainment production companies, has adopted Avid Everywhere™ to streamline its media production and management, and facilitate remote collaboration across its facilities in Norway, Sweden and Finland. The Avid platform will enable ITV Studios Norway to accelerate its production of hit entertainment shows, while gaining significant operational efficiencies and cost savings.
Part of ITV Studios UK, the UK’s largest commercial production company, ITV Studios Nordic produces or co-produces more than 40 leading international television programs for broadcasters in Norway, Sweden, Denmark and Finland - including Keeping the Nation Alive, Night Patrol, Come Dine With Me, Hell’s Kitchen, and The Chase.
Faced with handling a rapidly growing volume of media across its sites, while working with an outdated, labor-intensive and inefficient infrastructure, ITV Studios Norway was quick to see the benefits of the Avid Media Central Platform. Remote collaboration has enabled production, editorial and engineering teams dispersed across the region to easily work together in real time to create, manage and distribute compelling content. By centralizing its content management workflow, the company can more efficiently and cost effectively manage its production pipeline. And automating existing manual ingest and transcoding processes has further reduced operating costs.
“Our first priority is to create compelling and entertaining content to help our clients attract and retain audiences. But we were spending too many man-hours performing mundane tasks, and couldn’t access and manage our content easily, which led to production inefficiencies,” said Jon Sverre Høiden, COO of ITV Studios Norway. “By investing in Avid Everywhere and getting on the platform, we now benefit from a tightly integrated, open, end-to-end workflow that has vastly improved our operational processes and productivity.”
“The TV entertainment space is hugely competitive, so the fast turnaround of content is key to a media company’s success,” said Tom Cordiner, vice president, international sales at Avid. “We’re delighted that ITV Studios Nordic has become the latest media powerhouse to invest in Avid Everywhere to enable it to deliver top entertainment shows to broadcasters efficiently and rapidly.”
The workflow, installed by local Avid partner VideoUtstyr, comprises solutions from the Avid Media, Avid Artist and Avid Storage Suites. Centered on the Interplay® | Production Facility Package, ITV Studios Nordic benefits from Interplay® | Production asset management and remote workflow capabilities, including Avid Media Central | UX and Media Composer® | Cloud. On-premise editing is handled by Avid Media Composer® | Software and the workflow is supported with Avid ISIS® 5500 shared storage.
Avidは、コンテンツ制作と、コラボレーション、アセット保護、配信、利用を結びつける最もオープンで効率的なメディアプラットフォームを提供します。Avidの傑出したカスタマー・コミュニティは、Avidの包括的なツールおよびワークフロー・ソリューションを使い、栄えある賞に輝く映画作品、人気の高いテレビ番組、ニュース番組、スポーツイベントのテレビ放送から、ミュージックレコーディング、ライブ・コンサートツアーにいたるまで、世界中が観て、聴いて、愛するメディアを制作、配信、収益化します。最も柔軟な運用と価格オプションを提供するAvidの業界トップソリューションには、Media Composer®、Pro Tools®、Avid NEXIS®、MediaCentral®、iNEWS®、AirSpeed®、Sibelius®、Avid VENUE™、FastServe®、Maestro™などがあります。
アビッド テクノロジー株式会社は米国Avid Technology の100%日本法人です。 www.avid.com/ja/
Avidのソリューションおよびサービスについて、詳しくは www.avid.comwww.avid.com、Facebook、Instagram、Twitter、YouTube、LinkedInでAvidに アクセスするか、Avid Blogsをご覧ください。
© 2021 Avid Technology, Inc. All rights reserved.無断転載・複写を禁じます。 Avid、Avidロゴ、Avid NEXIS、FastServe、AirSpeed、iNEWS、Maestro、MediaCentral、Media Composer、Pro Tools、Avid VENUE、Sibeliusは米国あるいはその他の国におけるAvid Technology, Inc またはその子会社の商標または登録商標です。その他の商標はすべて、各所有者に帰属します。製品の機能、仕様、システム要件、および販売形態は、予告なく変更されることがあります。