Estonian Broadcaster ERR Selects Avid to Modernize its News Workflows
Burlington, MA, 2018/02/16
Estonia’s largest TV broadcaster chooses Avid MediaCentral for comprehensive news and studio production tools to captivate audiences with state-of-the-art graphics
Avid® (Nasdaq: AVID), a leading global media technology provider for the creation, distribution and monetization of media assets for global media organizations, enterprise users and individual creative professionals, today announced that Estonia’s national public broadcaster, ERR, has invested in a story-centric news workflow based on Avid MediaCentral®, the industry’s most open, tightly integrated and efficient platform designed for media. Further, with the adoption of MediaCentral | UX, the cloud-based web front-end for MediaCentral, ERR’s teams have become more collaborative and efficient, with the ability to deliver compelling programming faster for three Estonian and Russian TV channels.
Estonia’s largest broadcaster needed to modernize its news studios’ outdated infrastructure to successfully compete in the current media landscape. It also needed a centralized approach to news creation, analysis, archiving and graphics, and the ability to deliver UHD content. As a member of Avid’s preeminent customer community for more than 20 years, ERR turned to Avid and its partners, Hannu Pro and TVC, to modernize its news, graphics and studio workflows.
“Avid understands how the market is changing and offered the most comprehensive and tightly integrated solution that allows us to address the challenges and demands of contemporary broadcasting,” said Jaanus Lillenberg, ICT Director, ERR. “With MediaCentral we have a reliable, state-of-the-art workflow with modern news, graphics, and studio solutions that enable us to engage viewers with a visually appealing look for our TV channels.”
Avid worked closely with ERR, Hannu Pro and TVC to create a customized solution that includes Maestro™ | TD Control for displaying large-scale high-resolution graphics on video walls, triggered by Maestro I Designer. Avid MediaCentral | UX provides a single, easy-to-use interface for fast, collaborative media production leveraging MediaCentral | Production Management and MediaCentral | Asset Management modules, and the MediaCentral | Newsroom Management module from any device including mobile devices. ERR has also implemented MediaCentral | Ingest to orchestrate file-based workflows, the Avid AirSpeed® | 5500 video server, and several Avid Media Composer® suites for nonlinear editing.
“Today’s news broadcasters need to ensure their productions stand apart by creating top-quality news packages with stunning graphics,” said Tom Cordiner, Senior Vice President of Global Sales, Avid. “ERR’s new story-centric workflow based on MediaCentral provides an efficient, highly integrated, future-proof system with all the tools needed for advanced news and graphics production.”
Avidは、コンテンツ制作と、コラボレーション、アセット保護、配信、利用を結びつける最もオープンで効率的なメディアプラットフォームを提供します。Avidの傑出したカスタマー・コミュニティは、Avidの包括的なツールおよびワークフロー・ソリューションを使い、栄えある賞に輝く映画作品、人気の高いテレビ番組、ニュース番組、スポーツイベントのテレビ放送から、ミュージックレコーディング、ライブ・コンサートツアーにいたるまで、世界中が観て、聴いて、愛するメディアを制作、配信、収益化します。最も柔軟な運用と価格オプションを提供するAvidの業界トップソリューションには、Media Composer®、Pro Tools®、Avid NEXIS®、MediaCentral®、iNEWS®、AirSpeed®、Sibelius®、Avid VENUE™、FastServe®、Maestro™などがあります。
アビッド テクノロジー株式会社は米国Avid Technology の100%日本法人です。 www.avid.com/ja/
Avidのソリューションおよびサービスについて、詳しくは www.avid.comwww.avid.com、Facebook、Instagram、Twitter、YouTube、LinkedInでAvidに アクセスするか、Avid Blogsをご覧ください。
© 2021 Avid Technology, Inc. All rights reserved.無断転載・複写を禁じます。 Avid、Avidロゴ、Avid NEXIS、FastServe、AirSpeed、iNEWS、Maestro、MediaCentral、Media Composer、Pro Tools、Avid VENUE、Sibeliusは米国あるいはその他の国におけるAvid Technology, Inc またはその子会社の商標または登録商標です。その他の商標はすべて、各所有者に帰属します。製品の機能、仕様、システム要件、および販売形態は、予告なく変更されることがあります。
PR Contact
アビッド テクノロジー株式会社 マーケティング部
news.jp@avid.com