Avid and LiveU Enable Secure Remote IP Contribution Through MediaCentral | Stream
BURLINGTON, Mass., 2021/04/14
LiveU’s live streaming solutions and MediaCentral | Stream simplify IP contribution from remote locations into the MediaCentral platform
Avid® (Nasdaq: AVID) today announced a strategic partnership with LiveU to enable the ingest of IP streams for television news and remote live TV production in Avid’s MediaCentral platform. This collaboration with LiveU, inventor and innovator of cellular bonding for transmitting high-quality live video, builds on Avid’s strategy to simplify on-premise and cloud-based production workflows and provide unparalleled openness for broadcasters and content providers.
MediaCentral is an open media workflow platform with an ecosystem of strategic partners that seamlessly integrates LiveU as well as Haivision and other SRT-enabled cameras or devices, encoders and mobile apps. Broadcasters and content providers using MediaCentral | Stream, Avid’s powerful IP stream ingest solution for television news and remote live TV production, can now ingest live content from LiveU streaming directly into their workflows. This new capability provides a cost-effective and fast way to securely send streams over the internet, generated by LiveU field units using the secure LRT™ (LiveU Reliable Transport) protocol delivered directly into Avid production environments.
With LiveU’s cloud-based solutions, media companies can accept incoming LRT feeds from any field unit, LiveU Matrix IP distribution platform, or existing portable field units from LiveU with the cloud integration module. This interoperability, combined with MediaCentral | Stream, provides broadcasters with a fast, seamless and cost-effective way of ingesting IP content into MediaCentral, so they can quickly bring live content and news stories to audiences across linear and digital platforms.
“Our partnership with Avid streamlines the workflow for our joint customers with a pre-integrated solution,” said Avi Cohen, COO and Co-founder at LiveU. “The integration of our products with Avid MediaCentral sets a high industry standard for transmitting and ingesting live video by providing the consistent bandwidth and reliability that broadcasters demand to acquire, manage and distribute high-quality remote live broadcasts from anywhere.”
“Avid’s strategic partnership with LiveU builds on a growing ecosystem of industry- leading technologies that enable broadcasters to transmit and ingest live feeds from remote locations into MediaCentral-based production environments, something that has been historically difficult and expensive,” said Raul Alba, Director of Product Marketing - Media and Cloud at Avid. “Our partnership with LiveU simplifies remote IP contribution by streamlining workflows and making remotely-generated content delivered securely via IP quickly available for television news, sports and remote live TV production scenarios, all enabling broadcasters to cover more stories and deliver faster to linear and digital platforms.”
For more information on Avid’s broadcast and media production workflows and solutions, visit https://www.avid.com/mediacentral-stream and listen to Avid’s on-demand webinar, Enabling IP Contribution for Avid Production Environments.
About LiveU
LiveU is changing the rules of the game for live news and dynamic sports coverage, with flawless 5G 4K HEVC live streaming and remote production. Together with its cloud-based management and next-gen IP distribution platforms, LiveU offers the most cost-effective end-to-end contribution, production and distribution solution. Our broad portfolio of products sets the industry standard for live video production ranging from our newest, portable production-level field units and smartphone app to satellite/cellular hybrid and external antenna solutions. With over 3,000 customers in 130+ countries, LiveU’s technology is the solution of choice for global broadcasters, news agencies, sports and entertainment, streaming live video to TV, mobile, online and social media. LiveU is a winner of the 71st Annual Technology & Engineering Emmy® Awards in recognition of its innovation and achievement in Video over Cellular Internet Protocol (VoCIP) technology. For more information, visit www.liveu.tv, or follow us on Twitter, Facebook, YouTube, LinkedIn or Instagram.
Avidは、コンテンツ制作と、コラボレーション、アセット保護、配信、利用を結びつける最もオープンで効率的なメディアプラットフォームを提供します。Avidの傑出したカスタマー・コミュニティは、Avidの包括的なツールおよびワークフロー・ソリューションを使い、栄えある賞に輝く映画作品、人気の高いテレビ番組、ニュース番組、スポーツイベントのテレビ放送から、ミュージックレコーディング、ライブ・コンサートツアーにいたるまで、世界中が観て、聴いて、愛するメディアを制作、配信、収益化します。最も柔軟な運用と価格オプションを提供するAvidの業界トップソリューションには、Media Composer®、Pro Tools®、Avid NEXIS®、MediaCentral®、iNEWS®、AirSpeed®、Sibelius®、Avid VENUE™、FastServe®、Maestro™などがあります。
アビッド テクノロジー株式会社は米国Avid Technology の100%日本法人です。 www.avid.com/ja/
Avidのソリューションおよびサービスについて、詳しくは www.avid.comwww.avid.com、Facebook、Instagram、Twitter、YouTube、LinkedInでAvidに アクセスするか、Avid Blogsをご覧ください。
© 2021 Avid Technology, Inc. All rights reserved.無断転載・複写を禁じます。 Avid、Avidロゴ、Avid NEXIS、FastServe、AirSpeed、iNEWS、Maestro、MediaCentral、Media Composer、Pro Tools、Avid VENUE、Sibeliusは米国あるいはその他の国におけるAvid Technology, Inc またはその子会社の商標または登録商標です。その他の商標はすべて、各所有者に帰属します。製品の機能、仕様、システム要件、および販売形態は、予告なく変更されることがあります。
PR Contacts:
AvidDave Smith
978.502.9607
david.smith@avid.com
LiveUd
Joyce Essig (US)
201-742-5229
Joyce@liveu.tv
Joss Armitage (Int’l)
+44-7979-908-547
joss@jumppr.tv