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Avid Technology today updated its outlook on exhibiting at large media & entertainment industry trade shows by unveiling plans for the annual IBC trade show (“IBC2022”) this coming September 9-12 in Amsterdam. Noting the improved global conditions related to COVID-19, including the safe and effective execution of recent trade shows, Avid will host an IBC2022 exhibition floor stand to feature its latest innovations in cloud-based production and remote collaboration for media creation teams in film and television.
Avid CEO & President Jeff Rosica stated: “Avid’s proceeding carefully by keeping our eye on safety first. We’re confident that the improving conditions and handling of the pandemic can help to ensure that IBC2022 can be a successful gathering for our industry. This trade show will mark the start of our gradual return...