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Avid Technology today updated its outlook on large trade shows in the media & entertainment industry by announcing its return to show floor exhibiting at the NAB Show and the NAMM Show in April, as well as the IBC Show in September, noting the improved pandemic conditions and the safe and effective execution of recent large trade shows. Across these events and others, the company will deliver debut demonstrations of software and integrated solutions that elevate the creativity and collaboration of media companies, production teams and individual content producers working in TV, film and music.
Avid CEO & President Jeff Rosica said, “The vigorous pace of product innovation coming out of Avid to solve customers’ most urgent needs is unprecedented. While we have a lot to unveil at trade shows throughout this year, Avid’s exhibition...